New Research from impact.com shows a shifting power dynamic that puts influencers at the center of the brand-consumer relationship, as consumers become more annoyed with traditional marketing and advertising channels.
The global e-commerce market in 2021 was valued at US$14.30 trillion and is likely to reach US$52.06 trillion by 2027. In the past few years, sales via e-commerce platforms have been increasing very rapidly. E-commerce has evolved dramatically throughout the years.
According to Global Artificial Intelligence in Retail Market Report 2022, by 2025, e-commerce sales are expected to reach $7.3 trillion, which will drive the AI in retail market value to $36,462.5 million by 2030.
Goodscast has launched a new mobile app allowing anyone to buy and sell goods using video. This means sellers can now quickly capture and show off items in hundreds of different angles in a matter of seconds, making the decision to purchase easier and safer for buyers.
Thomas Knudsen, Managing Director at Pandora for Eastern Europe & Emerging Markets, gives us his insights on how the famous jewelry brand is implementing Omni-channel solutions to create a seamless online and offline retail experience.
Delta Holding is developing the first regional online retail platform called Ananas due to launch in the first half of 2021. The platform will cater to people in the countries of former Yugoslavia, including Albania.
Galerija Belgrade introduced an innovative loyalty program that should inspire shopping centers across the region to use similar technology to draw in customers. The loyalty program app is like a game, that rewards shoppers with points, membership levels, and many prizes!
In 2019, retailers spent over $8 billion on influencers and by 2022 this number will increase to $15 billion, according to Mediakix data. In this article, we will explore why so much money is being spent on influencers and why they are becoming more important than ever before for the retail industry.
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