Market Trends

UŠĆE Shopping Center in Belgrade introduced an innovative shopping center trend in Serbia, with the launch of a "Personal Shopper" Service, which demonstrates how important it is now for shopping centers to start thinking outside the box and to introduce new ways to connect with their visitors.

Stop Shop retail parks have expanded their entertainment offer online, by launching an innovative educational and fun quiz for school children.

As part of a farewell to this year's summer season, ADA MALL shopping center is organizing an art and music festival in Belgrade, called "ADA FEST".

Galerija Belgrade, the biggest regional shopping, gastro, and entertainment destination, has launched an innovative prize game called „Shop Like a Millionaire“, which will last until October 5th, 2020.

BBI Centar, a shopping center in Sarajevo, launched a new weekly free print and online magazine with shopping suggestions and trendy advice.

Ivan Gazdic, Partner at law firm CMS, gives us an overview of the difficulties in gaining real estate project financing from banks during the epidemic.

Nepi Rockcastle launched an interesting marketing campaign that you could replicate for your shopping centers or retail business!

Is the retail market ready for a second wave of the pandemic? What changes should retailers and shopping centers make now? These are questions we have explored with retail and real estate professionals at a REBEC webinar. 

A look at how Kragujevac Plaza shopping center is implementing hygiene procedures in order to ensure the health and safety of its visitors and what do they recommend to all future shoppers.

CBS International conducted a survey on “Traditional Office vs. Working from Home in Changed Business Circumstances.” The study done among 250 companies shows that it won't be business as usual.

Nevena Kostic, Director of Retail SEE Group, shares her opinion on how Covid 19 Pendemic will shift the retail market once governemnt restrictions on shopping centers and retailers are lifted. 

Serbia is experiencing a construction boom, with investments in office, retail, and residential space reaching record levels. 

Swedish furniture giant IKEA has become the first retailer in the world to introduce time as a new type of payment currency. 

Kragujevac Plaza shopping center is hosting a must-see exhibition that gives visitors the opportunity to step back in time and explore human origins.

Stadion Shopping Center in Belgrade has prepared an exciting three-day program to help its visitors celebrate love this weekend. 

Retail SEE Group spoke with Aleksandra Kožul, Communications Director at Novaston Marketing Consultancy, about the most effective tools and strategies for customer loyalty and retention. 

The second ‘Empty Shop’ project in Serbia, organized by Kragujevac Plaza shopping center, has collected nearly 3 tonnes of clothing since its opening. 

From shopping on Messenger to WhatsApp product catalogues, Facebook is revolutionizing the way companies market and sell their products online. 

From the 3rd to the 6th of October, Ada Mall will be organizing a range of sports activities designed to promote health, wellbeing and teamwork skills for children.

Promenada Novi Sad, the biggest shopping center in Serbia, has opened an innovative concept "The Empty Shop" in partnership with the Red Cross Vojvodina. As its name suggests, The Empty Shop features empty shelves and hangers, which will allow the mall's visitors to fill it up with donated clothing.

Lets take a look at how the leading shopping centers across South East Europe are entertaining their visitors this summer. Here is our pick of top innovative events that took place this July within famous shopping centers in the region. We will also discuss why special seasonal events are vital for the success of shopping centers.

Balfin Group, one of the largest private investment groups southeast Europe region, has launched an e-commerce platform Aladini, which aims to narrow the gap...

UŠĆE Shopping Center, the best performing shopping center development in Belgrade, has recently expanded its tenant mix with new international brands. The mall also hosted various exciting events for its visitors this May.