Korea’s leading ICT company, Lotte Data Communications (LDCC), unveils the world’s most advanced ‘hyper-realistic’ metaverse platform at this week’s CES 2023 technology exhibition in Las Vegas.
Blurring the Line Between Online and Offline
The final version that Lotte Metaverse aims for is a world where online and offline worlds are integrated, just like the movie ‘Ready Player One’.
Combining real-life characters with graphic backgrounds created with the world-class graphic engine, ‘Unreal Engine 5’, Lotte Metaverse uses cutting-edge technologies such as three-dimensional real-time rendering technology, the best live-action VR shooting technology in the world, as well as ‘deep-interactive’ patents.
All of this allows users to realistically interact with objects or real-life characters in VR content, offering a strong feel of realism and immersion in shopping, entertainment, and community experiences in the virtual world.
Products Purchased in the Metaverse – Delivered in the Real World
Products purchased within the metaverse can be used in the virtual world and also be delivered in the real world. To enable such a business model, LDCC created an immersive and realistic metaverse platform based on hyper-realistic content. This is because when browsing expensive items, consumers will not click on the purchase button if they are looking at unsophisticated product images in the form of game items.
Without any space restrictions, Lotte Metaverse is able to present products in a way more luxurious and grander than the real world. Fashion items may be displayed like works in an art gallery, whereas camping items may be showcased in an in-store forest.
Its virtual theater allows users to feel like they are in a real theater. By reproducing more than 65,000 spectators as digital humans, the concert hall gives users a sense of realism as if they are watching a performance with other people in front of them.
This year, Korean idol group NMIXX and world-famous EDM DJ ALOK took part in the event and garnered great interest.
Virtual Real Estate
Lotte Metaverse aims to become a user-oriented, UGC (User-Generated Contents) based platform in the future. Rather than building a castle with blocks, users are able to buy a high-quality building in a well-planned city and luxuriously decorate their own space with luxury furniture and appliances just like in the real world.
In addition, users may use their building space for various purposes, turning it into lesson and practice rooms, karaoke rooms, wedding halls, and they may even resell their buildings.
NFT Marketplace and Virtual Asset Wallet
LDCC plans to launch a non-fungible token (NFT) series linked to the metaverse in the first half of this year and open an NFT marketplace and virtual asset wallet while drawing a rough sketch of the full-scale metaverse business ahead of the early access opening at the end of the year.
CES 2023 Exhibition Booth with VR Zone for Shopping and Entertainment
The LDCC exhibition booth at CES Central Hall is made up of a ‘VR Zone’ where visitors may experience the virtual world through a head-mounted display (HMD) and a ‘3D Display Zone’ where visitors may enjoy the experience through 3D monitors.
The ‘VR Zone‘ is divided into a shopping area where users may purchase products such as fashion, cosmetics, and home appliances, as well as an entertainment area where users may watch movies, idol concerts, and EDM performances. For each area, about 20 visitors are allowed to access one virtual world and enjoy its contents together.
In addition, there is also a ‘Community Zone’ that offers a glimpse of the entire virtual world and its city planning, a ‘LOTTE Zone’ that offers an introduction to the Lotte Group, and a ‘Mobility Zone’ that promotes LDCC’s electric vehicle chargers.
CES 2023 in Las Vegas is the most advanced tech exhibition in the world, taking place this year from the 5th to the 8th of January.
LDCC is a key affiliate of the Lotte Group in charge of Digital Transformation. With total assets amounting to about 125 trillion won, Lotte Group is a global corporation that engages in various businesses such as distribution, chemicals, food, tourism, construction, and services, in more than 30 countries around the world, including Korea, the United States, Japan, Vietnam, and Indonesia.
Learn more about LDDC here: www.ldcc.co.kr