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Diesel Embraces MySize AI to Reduce Ecommerce Returns

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Did you know that 70% of all eCommerce returns are size related? This is why Diesel is partnering with MySize to introduce an AI-driven measurement solution to its website.

Estudio de Moda S.A.S., a leading Colombia-based retail company with a portfolio of brands including Diesel, Celio, Superdry, Marithe François Girbaud, Replay, is set to implement the MySizeID sizing solution on its Diesel Colombia eCommerce site.

70% of E-Commerce Returns are Size Related

MySizeID uses sophisticated algorithms and AI to match shoppers with an optimized fit based on a brand’s product-specific sizing chart. More accurate size recommendations lead to better fit and reduced size-related returns. An estimated 70% of eCommerce returns are size related, leading to unnecessary environmental and carbon impacts.

Juan Camilo Alvarez, President of Estudio de Moda stated:

Estudio de Moda is a trusted Colombian partner to the top fashion brands in the world. Our commitment to the environment matches our passion for fashion. The Diesel for Responsible Living philosophy is the backbone of Diesel’s action plan to achieve net-zero GHG emissions by 2030 through its Stand for the Planet program. When looking for a way to reduce size-related returns in Colombia, MySizeID was the ideal solution because its performance is backed by solid data.

MySize CEO and Founder, Ronen Luzon, stated that fashion retailers can significantly reduce returns using their technology:  

We are pleased to work with Estudio de Moda and help Diesel, one of the top denim brands in the world, achieve their environmental goals while delivering the added benefits of more satisfied customers and improved operating economics. The numbers speak for themselves. After implementing MySizeID, another denim fashion brand reduced size-related returns by approximately 45%.

About MySize

MySize is an omnichannel e-commerce platform and provider of AI-driven measurement solutions including MySizeID and recently acquired Naiz Fit to drive revenue growth and reduce costs for fashion brands and retailers worldwide.

Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on and other sites.

MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize’s reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.

MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways.

To learn more about MySize, please visit our website:

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