Mill Gate Shopping Center in the UK opened an innovative space for ‘TikTokers’ to record and share videos from the mall.
With over 8 million users, TikTok video-sharing social media app is taking the world by storm and becoming a major player in the retail market.
Mill Gate Shopping Center in Bury, UK, has recognized this opportunity and has dedicated a whole space within its premises to allow people to record TikTok videos. Known as TikTokTurf, the space is free to use during shopping center opening hours.
The TikTokTurf has been set up with different creative mural backdrops, including a green screen, graffiti wall, and chack wall which can be customized.
“Our aim was to bring the online trend into an offline experience and we cannot wait to see how our community uses their imagination to do this, stated Kirsty Williams, Mill Gate Center Manager for Manchester Evening News“.
Shopping Centers are the new Stage for Online Retail
We have previously reported that TikTok is testing out new features for eCommerce, as well as Facebook, Instagram and Pinterest.
As retail today is becoming all about Omnichannel experiences and social media platforms are playing a major role in it, it is time for shopping centers to create spaces for video production and to even think about setting up their own video stage to promote products in collaboration with social media influencers. They can Livestream from their malls presentations of products and announce discounts, just like tv shops.
This is the merge between online and offline retail, and shopping centers will become the new stage for video production promoting brands, products, events, and experiences to online viewers.