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7 Steps to Drive Ecommerce Success in 2023

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nShift shares strategic steps to guide online retailers to thrive in the dynamic ecommerce landscape.

Global retail ecommerce sales are set to hit $8.1 trillion by 2026, representing huge growth opportunities for businesses. But in an increasingly crowded market, online retailers and webshops must do more to compete for customers.

nShift, the global leader in parcel and delivery management software, has released the seven steps to delivering ecommerce success:

1. Increase conversions at checkout

An alarming one in four online shopping carts is abandoned during checkout, globally costing retailers around £32 billion. A lack of delivery options often contributes to this issue. By offering a clear range of delivery choices and prominently displaying them, ecommerce businesses can boost conversions by up to 20%.

2. Align with customer values 

A remarkable 88% of consumers feel more loyal to companies that contribute positively to their communities. Retailers can align with customer values by integrating sustainable delivery options and automatic donations to charitable causes.

3. Convenience of delivery

Even in a post-pandemic world, not everyone works from home. Offering Out Of Home (OOH) delivery alternatives such as parcel shops or lockers can provide greater convenience. For omnichannel retailers, enticing customers back to physical stores for click & collect can drive impulse purchases.

4. Keep customers up to date

About 78% of online shoppers consider changing brands if they don’t receive regular order updates. Sending relevant updates through preferred communication channels can reduce “where is my order” (WISMO) queries by up to 60%.

5. Remarket and upsell

While customers await their orders, they are highly engaged. Incorporating marketing messages into delivery communications can lead to higher engagement and revenue, especially when customers return to the retailer’s website.

6. Convert returns to exchanges

Streamlining the returns process with a user-friendly interface enables retailers to convert 30% of returns to exchanges. This approach not only retains revenue but also creates opportunities for upselling and remarketing.

7. Analyze, adapt, and improve

The digital delivery process generates valuable data that can be harnessed for improvement. Analyzing trends in returned items can identify and address common issues, reducing future returns.

In conclusion, nShift’s strategic steps guide online retailers towards thriving in the dynamic ecommerce landscape. With a focus on customer convenience, sustainable practices, and data-driven insights, businesses can achieve not only success but also sustainability and customer loyalty.

Environmental Responsibility

Maintaining compliance with environmental regulations is crucial for e-commerce success. nShift will launch Emissions Tracker later this year, helping companies calculate, record, and analyze greenhouse gas emissions per shipment. This tool facilitates the measurement and reporting of environmental strategies’ impact.

CEO’s Perspective

Lars Pedersen, CEO at nShift, emphasized the importance of providing an exceptional customer experience in the online shopping realm.

nShift’s solutions empower online retailers to offer seamless delivery experiences, build customer loyalty, and gain valuable insights for operational and marketing enhancements.

About nShift

nShift leads the global delivery management sector, facilitating the frictionless shipment and return of nearly one billion parcels across 190 countries annually. The company’s cloud-based software serves e-commerce, retail, manufacturing, and 3PL shippers worldwide. Headquartered in London and Oslo, nShift boasts a team of over 500 professionals across multiple offices throughout Europe.

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