eCom Business Live, an e-commerce event taking place from the 11th to the 12th of October in Frankfurt, shares five tips to accelerate your online sales.
The e-commerce business is constantly thriving. The industry has begun progressing significantly since the pandemic, as many shops had to convert online. Adapting to the constantly changing e-commerce industry will help you succeed in the business and
1. Free delivery
Free delivery has a massive impact on sales. According to a survey, four in five customers find free shipping as a significant factor during online shopping. Make sure you keep your customers updated on the purchase and delivery process. Let the customers rely on you, rather than lose them.
2. Set up your business on social media
Social media has become a powerful e-commerce tool. As a retailer, you have a chance to get closer and build up a unique relationship with your customers. Providing content such as reels, photos or stories will help you build brand awareness. Moreover, setting
up a TikTok Shop, Instagram Shop, or Facebook Shop will be great for engaging in sales as well as in conversion.
3. Be mobile-friendly
Global mobile usage increases every year. In 2022, over 60% of online traffic was generated by mobile devices (Statista, 2022). This means, that more buyers decide to purchase from their mobile phones. As technology continues to develop, make sure your online shop is mobile-friendly. Track customer’s experience on a mobile version of your e-commerce website and boost sales.
4. Use Live Chat
Provide your potential customer with real-time chat. Good customer service is the key to a successful purchase. Unanswered questions may quickly become concerns. That leads to poor customer experience, lack of trust, and finally cart abandonment. Improve your
conversion by answering questions, clearing up confusion, and assisting customers’ purchases if needed.
5. Stay on TOP of SEO
Going along with the previous tip, stay on top of Search Engine Optimisation. It will not only increase your online shop conversion but also will build brand awareness. Make your title and meta- description SEO optimized, to be on point with user searches.
Attend eCommerce Business Live for Free
Learn more on how to boost your online sales and make your e-commerce business successful by attending the upcoming eCommerce Business Live Event in Frankfurt.