Tirana East Gate (TEG), Albania’s largest shopping mall, achieved record-breaking visitor numbers in 2023, thanks to these strategic initiatives.
Let’s explore the key factors contributing to TEG’s business success, providing valuable insights into what it takes for a shopping mall to become a visitor magnet in today’s retail market.
1. Continuous Introduction of New Brands
A key element in TEG’s success is its ongoing introduction of new brands to its tenant mix, continuously surprising its visitors with fresh choices.
TEG underwent an expansive modernization and expansion project in 2023, to accommodate new brands. New spaces were made for H&M, Patrizia Pepe, Pinko, Emporio Armani, Armani Exchange, LC Waikiki, Kids & Dreams, and many others. The mall’s reputation as the preferred choice for newcomer brands is what makes it the most desirable shopping destination for locals and tourists alike.
Currently hosting over 120 shops and services within a GLA of 56,000 m2, there is no other place in the country that offers such a wide selection of brands.
According to the leasing department, TEG will focus next year on expanding its luxury offering which will further enhance its appeal.
2. Offering All Year Round Entertainment
TEG has distinguished itself in the country with its state-of-the-art entertainment venues and a calendar full of exciting events hosted throughout the year.
Its seven-hall Cineplex Cinema and indoor playground Tao Tao offers spaces where both children and adults can relax, socialize, and have fun. They can immerse themselves in a world of classic games, virtual reality experiences, bumper cars, climbing walls, and much more.
Beyond the venues, TEG’s management ensures the hosting of engaging events featuring famous singers, influencers, artists, circus performers, and more. Some of their events have even become famous nationwide, such as their annual Valentine’s Day wedding celebration that provides couples the opportunity to marry within their premises with organized music, food, and dance.
These entertainment venues and events have transformed the mall into a true community center, making it a favorite destination for the whole family to spend leisure time.
3. Introducing Tech Innovations to the Market
TEG is also committed to modernizing the shopping experience in Albania by introducing innovative technologies.
The recent launch of its BeHappy mobile app aims to enhance customer engagement and loyalty, by providing shoppers with convenient access to information on special events, discounts, games, and prizes.
Additionally, TEG has invested in 2023 into the modernization of its entire parking system. They made it easier for customers to locate available parking spaces among the 2,000 slots, while also providing APM machines for quick automatic payments. This parking system is the first of its kind in an Albanian shopping center, establishing TEG as a true market trendsetter.
Through such technological advancements, TEG is not only enhancing the enjoyment and convenience of shopping for visitors in Albania but is also setting a new standard, surpassing its competitors.
4. Promoting Sustainability
TEG has taken significant steps toward sustainability, showcasing its commitment to environmental responsibility and community well-being.
As one of the largest sustainable buildings in the country, TEG relies on solar panels for 80% of its energy production. The mall has also invested in adjustable lighting and air conditioning systems, along with transparent facades to maximize natural light. In a bid to promote green transportation, TEG has also introduced electric car chargers in its parking lots, offering convenience for the community to embrace eco-friendly mobility.
These initiatives firmly establish TEG as a pioneer in sustainable practices, enhancing the mall’s appeal for visitors, tenants, and future investors.
As we can see TEG’s success is not merely measured in numbers but in its ability to create a unique and unforgettable experience for visitors, which is essential to succeeding in today’s retail market.
As TEG continues to set new standards, it stands as a beacon of innovation, sustainability, and customer satisfaction in Albania’s retail landscape.