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HomeRetail NewsCarrefour Embraces Passwordless Login for its Online Store

Carrefour Embraces Passwordless Login for its Online Store

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Carrefour Belgium has recently teamed up with OwnID, a leading passwordless authentication solution provider, to offer customers a seamless and secure way to access their online accounts.

Passwordless authentication is gaining popularity in the retail and e-commerce industry, as customers expect easy and safe login and registration options. By partnering with OwnID, Carrefour Belgium aims to provide its customers with a passwordless login experience that eliminates the need to remember complex passwords.

Jean-Philippe Blerot, Head of digital and e-commerce projects for Carrefour, said that the company was looking for ways to improve security and reduce friction for its customers. OwnID’s passwordless authentication solution uses biometric mechanisms such as Passkeys to verify users’ identities, providing a smooth user experience along the customer journey.

A smooth user experience is requested by our customers, we are improving this experience along the customer journey. OwnID’s passwordless authentication solution allows Carrefour’s customers to easily and securely access their accounts, without the need to remember a complex password.

Dor Shany, Co-founder and CEO of OwnID, mentioned that through their work with leading brands, they have found that identified users are significantly more valuable than unknown visitors. OwnID’s instant login experience is a valuable tool in achieving the goal of increasing the number of identified customers. The partnership between Carrefour and OwnID is now live on, and customers can expect to see the new passwordless authentication option available when accessing their accounts online.

Overall, passwordless authentication is the future of online security and convenience, and Carrefour Belgium is leading the way by offering this innovative solution to its customers. As more businesses realize the benefits of passwordless authentication, we can expect to see a shift towards this authentication method in the retail and e-commerce industry.

Passwordless Login is the Future

Overall, passwordless authentication is an important step towards improving security and convenience for e-commerce websites, and is becoming increasingly popular as customers demand a more streamlined and secure online shopping experience.

About Carrefour 

In Belgium, Carrefour operates 705 stores in various formats: Carrefour Hypermarkets, Carrefour Market supermarkets, Carrefour Express convenience stores, and 230 Carrefour Drive pickup points.

With a focus on customer needs, Carrefour aims to be a daily partner for its customers by offering a wide range of products and services at the best prices, thanks to the daily efforts of over 11,300 dedicated employees.

Furthermore, through its Act for Food program, Carrefour aims to become a leader in the field of food transition for all. The company is committed to taking concrete actions to preserve the environment and ensure that everyone has access to quality food.

Carrefour Belgium is part of the Carrefour Group. With a multi-format network of over 13,000 stores in more than 40 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour’s revenue in 2021 was 81.2 billion euros. Its integrated store network employs over 320,000 people, who contribute to making Carrefour the world leader in food transition for all, by offering quality food that is accessible and affordable everywhere. Overall, more than 500,000 people work under the Carrefour brand worldwide.

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