Aleksandra Kožul, Director of Corporate Communications at Novaston, shares her insights into why PR should not be treated as an optional expense but as a must-have for business success.
Miranda Hrustemović, Marketing Expert from Giftify, shares five innovative gift card solutions to increase foot traffic and sales within shopping centers.
Klarna released its annual trend report revealing what products sold the most online across Europe and the USA, showing interesting 2023 consumer trends.
With recent advancements in technology, AI, AR, and robots are likely to dominate the in-store and online landscape, according to a new research study "The Future of Retail" by Klarna.
Gravy Analytics released its new Consumer Trends Report, which analyzed foot traffic data across a variety of locations in the USA from Q1 2022 to Q1 2023 to see how consumer behavior has changed across industries.
A new survey by Merkle reveals how brands can improve prize and incentive strategies to drive desired consumer behaviors through promotions, branded games, chance-to-win experiences, and loyalty programs.
PwC Global Consumer Insights Survey explores the ways in which consumers are responding to the "cost of living crisis", and how retailers can adapt to the current climate.
The global luxury goods market is recording an increase in sales in 2022 and is expected to see further growth and expansion next year, despite economic turbulence.
Onbe shares findings of its "2022 State of Incentives" survey, polling more than 750 consumers about their shopping behavior and incentive preferences.
A new consumer study by Scorpion reveals Gen Z and Millennials are more willing to spend now and say they are better off financially than Gen X and Baby Boomers.
Dynata's Global Consumer Trends survey reveals that 53% of people are struggling to afford basic needs and 67% have reduced spending to combat inflation.
According to a new Consumer Trends Report by Gravy Analytics, consumers are now prioritizing entertainment, leisure, and travel experiences over material goods.Â
New study "Consumers want it all," reveals rising consumer preferences for sustainability and shopping journeys splintered across multiple digital, physical, and mobile touchpoints.