After recording strong sales in the past two months, Primark is planning to add new stores to fuel its international growth. The expansion includes entries into new markets, such as Poland, Slovakia, and the Czech Republic.
New stores will also open within its existing markets. Primark is still in negotiation for 8 of the new outlets but confirmed 10 locations which include:
Trafford Centre, Manchester
American Dream, New Jersey
Lens, Noyelles SC, France
Rome (South) – Bellavita
Barcelona – Plaça de Catalunya, Spain
Warsaw – Galeria Młociny
Berlin Gropius, Germany
PRIMARK EXPANSION IN CENTRAL & EASTERN EUROPE
The first Primark store in Poland is set to open this spring in Warsaw and a lease agreement has been signed for a store in Poznan.
The budget-friendly retailer also announced its upcoming entry into Slovakia, its 15th market, and the 4th country in Central and Eastern Europe. The first Slovak store will be located within Eurovea shopping center in Bratislava.
In addition to Slovakia, Primark is also planning to make its debut in the Czech Republic, opening a store on the famous Wenceslas Square in Prague.
PRESENCE IN SOUTHEAST EUROPE
The first and only Primark store in southeast Europe is located within CITYPARK Ljubljana, Slovenia’s largest shopping center operated by SES Spar European Shopping Centers.
Primark is well known for its unbeatable prices and amazing offer adored by fashion fans and value seekers worldwide.
The company opened its first store in Dublin, Ireland, in 1976, and today has a strong retail presence in 12 markets across Europe and America.
The retailer stands out through its ability to adopt fashion trends quickly, identify novelty items, and offer excellent value for money.
In addition to its aggressive retail expansion, Primark also has a strong presence on social media, which includes a hub of user-generated content.