Saturday, October 24, 2020
Home Retail Keeping it Fresh: Lisca Store Makeovers

Keeping it Fresh: Lisca Store Makeovers

The Slovenian lingerie retailer Lisca reopened two stores in Serbia last month, introducing new and improved retail concepts. 

The renovated store in UŠĆE Shopping Center takes up 65 sqm of space. It features a modern and sleek design that elevates the shopping experience. 

The store carries a wide range of trendy undergarments, including leather tulle models with Swarovski crystals and romantic Lisca Cheek collections. 

The second redesigned outlet is located in BIG Shopping Center in Novi Sad and consists of 70 sqm. 

In addition to store modernization in Serbia, the company implemented a new design concept in Tower Center Rijeka, Croatia. 


Lisca entered the Serbian market in 1996 and currently operates a network of 25 stores in all major cities, as well as an online shop. 

The brand’s stores are positioned on prominent high streets and within shopping centers such as Promenada Novi Sad, Delta City, UŠĆE Shopping Center, and Mercator Centar in Belgrade. 


Founded in 1955, Lisca is a brand with a strong legacy that continues to reinvent itself in line with new trends. 

The chain is known for its high quality, fashionable lingerie, swimwear and nightwear garments marketed under Lisca and Cheek by Lisca collections.

The company enjoys a global presence with a distribution network in countries like Austria, Italy, Russia, Israel, Lebanon, Slovakia, Spain, Lithuania, France, Germany, and Switzerland. 

Within the southeast Europe region, the brand operates stores in Slovenia, Serbia, Bosnia, and Herzegovina, Croatia, Macedonia, Bulgaria, and Romania.

Among its regional competitors are international and local retailers Extreme Intimo, Triumph, Women’s Secret, Oysho, Intimissimi, Bonnati Underwear, Yamamay, and Goldenpoint.

Retail SEE Group
Retail SEE Group
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, features and special announcements.

Most Popular

Cineplexx Continues to Invest in Serbia

Leading cinema operator in the region Cineplexx continues its multimillion investments in the Serbian market and will soon open the largest and most modern cinema with technology never seen before in Serbia.

Galerija Belgrade Opening 30th of October

Galerija Belgrade, the biggest shopping, dining, and entertainment destination and the only European shopping mall on the riverbank, is opening on Friday, October 30th at 10 am.

Prishtina Mall Opening in Autumn 2022

Autumn of 2022 will begin with the opening of Prishtina Mall in Kosovo, the largest destination mall in southeast Europe.

How are Retailers Wasting Away their Money?

Retailers are losing thousands of euros every year due to poor management of salespeople. This article will discuss ways you can improve your retail business by investing more time and effort into your sales team.