Wednesday, August 5, 2020
Home Retail Keeping it Fresh: Lisca Store Makeovers

Keeping it Fresh: Lisca Store Makeovers

The Slovenian lingerie retailer Lisca reopened two stores in Serbia last month, introducing new and improved retail concepts. 

The renovated store in UŠĆE Shopping Center takes up 65 sqm of space. It features a modern and sleek design that elevates the shopping experience. 

The store carries a wide range of trendy undergarments, including leather tulle models with Swarovski crystals and romantic Lisca Cheek collections. 

The second redesigned outlet is located in BIG Shopping Center in Novi Sad and consists of 70 sqm. 

In addition to store modernization in Serbia, the company implemented a new design concept in Tower Center Rijeka, Croatia. 


Lisca entered the Serbian market in 1996 and currently operates a network of 25 stores in all major cities, as well as an online shop. 

The brand’s stores are positioned on prominent high streets and within shopping centers such as Promenada Novi Sad, Delta City, UŠĆE Shopping Center, and Mercator Centar in Belgrade. 


Founded in 1955, Lisca is a brand with a strong legacy that continues to reinvent itself in line with new trends. 

The chain is known for its high quality, fashionable lingerie, swimwear and nightwear garments marketed under Lisca and Cheek by Lisca collections.

The company enjoys a global presence with a distribution network in countries like Austria, Italy, Russia, Israel, Lebanon, Slovakia, Spain, Lithuania, France, Germany, and Switzerland. 

Within the southeast Europe region, the brand operates stores in Slovenia, Serbia, Bosnia, and Herzegovina, Croatia, Macedonia, Bulgaria, and Romania.

Among its regional competitors are international and local retailers Extreme Intimo, Triumph, Women’s Secret, Oysho, Intimissimi, Bonnati Underwear, Yamamay, and Goldenpoint.

- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, features and special announcements.

Most Popular

Logistics Centers Attracting Investors in Serbia

Leading real estate consultancy company, CBS International, brokered the biggest logistics investment transaction in Serbia.

Major Banks Supporting Skopje East Gate Project by Balfin

At a press conference held on the 30th of July, a syndicated loan agreement was signed to finance the construction of a new shopping center development by Balfin Group, known as East Gate Mall in Skopje.

Galerija Belgrade Opening in October 2020

Galerija Belgrade, the largest shopping center in Serbia and in the region, is scheduled to open on the 8th of October. The opening date has been officially confirmed by its developers Eagle Hills.

New Brands at Mall of Split

Mall of Split in Croatia is continuously surprising its visitors with new stores. Recently the mall celebrated the opening of Zara, Calvin Klein, Sketchers, and LULU Gold.