Wednesday, April 28, 2021
Home Market Trends IKEA Introduces "Pay with Time" Concept

IKEA Introduces “Pay with Time” Concept

Swedish furniture giant IKEA has become the first retailer in the world to introduce time as a new type of payment currency. 

Proving that time is indeed money, the company is offering a new payment scheme in Dubai, United Arab Emirates, which allows shoppers to buy products based on how long it takes them to reach the store. 

The “Buy With Your Time” campaign coincides with the opening of a new IKEA outlet in Jebel Ali.

HOW IT WORKS 

Dubai shoppers traveling to IKEA stores can use Google Maps Timeline to document and show their journeys. The more time someone spends going to the store, the more items they can buy. 

An hour’s journey is equivalent to approximately 28 USD, in line with the average wage in the United Arab Emirates. 

DRIVING CUSTOMER LOYALTY 

Because it allows customers to add up multiple journeys, the new payment method encourages more frequent trips to stores. Perhaps most importantly, though, it makes customers feel like their time is valued. 

We think it’s only right to reward our customers’ efforts by repaying them for the time spent reaching us. It’s our way of helping the Dubai community make the most of every minute. 

Retail SEE Group
Retail SEE Grouphttp://www.retailsee.com
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, features and special announcements.

Most Popular

Facebook and Instagram Expanding Advertising Options for Retailers

Due to the increasing demand from retailers to advertise on Facebook and Instagram, the company is launching new advertising capabilities.

Reselling Used Items is a Growing Trend Among Retailers

The secondhand market is one of the fastest-growing economic sectors within the fashion industry and a growing number of famous international retailers are now testing out a resale program where they allow shoppers to sell and buy used items.

ADA MALL Launches a Loyalty Program

ADA MALL in Belgrade launches its new loyalty card program for shopping in nearly 70 stores. 

New Store Openings at Galerija Belgrade

Galerija Belgrade, the largest shopping center in the Balkan region, recently opened various new stores, bringing the most famous international brands under one roof.