Swedish fashion giant H&M is set to open a new store in Bosnia and Herzegovina in 2020.
The company’s new retail store in the Bosnian market will open in the city of Tuzla, in autumn this year. Located within Bingo shopping center in Tuzla, it will spread over 1,700 sqm of space, offering the brand’s fashion collections for women, men, children, teenagers, and babies, as well as accessories.
The Swedish retailer made its debut in Bosnia and Herzegovina in March last year, opening the first H&M store within Delta Planet mall in Banja Luka.
H&M TURNING STORES INTO EXPERIENCES
In 2019, H&M reopened its flagship store in Stockholm after a major refurbishment.
The store offers customers a unique shopping experience with a curated assortment, self-service checkouts, and the ability to rent fashion garments, including bridal gowns, and repair old clothing favorites.
Among the new introductions in the store is the H&M Beauty bar, where shoppers can get a variety of beauty treatments.
In October, the retail giant opened its first hyper-local flagship store in Berlin. Its representatives described the store as “a test for a global retailer to elaborate on how we can be more personal and locally relevant”.
The store’s assortment is paired with a digital tool offering H&M’s full range where customers can browse and build their looks.