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Fashion Company Opens 3 Stores in Ada Mall

Fashion Company, the leading fashion retailer in southeast Europe, has continued its expansion in Serbia by opening three new stores within the newly built shopping center in Belgrade, ADA MALL.

The new Fashion&Friends, Replay and Superdry stores cover a total area of 900 sqm, offering a premium experience to visitors of ADA MALL.


The striking new multi-brand store stretches across 520 sqm of space. Just like other Fashion&Friends stores, it features a vast selection of on-trend clothing, footwear, and accessories by the world’s leading brands.

Designed to provide the ultimate shopping experience, the store is a paradise for fashion lovers offering the latest fashion collections by the renowned brands Tommy Jeans, Calvin Klein, Desigual, Replay, Guess, Camper, Paciotti 4 US, Liu Jo, Scotch&Soda, Timberland, Levi’s, Steve Madden, UGG, Dstrezzed, Philippe Model and Inuikii.



The new Superdry store occupies 170 sqm and carries the brand’s latest collections. Its assortment includes clothing, footwear, and accessories that fuse vintage Americana and Japanese-inspired graphics with a British style.

Superdry Ada Mall


Stretching across 130 sqm, the store offers the latest women’s and men’s fashion, footwear, and accessories collections by Replay. The Italian denim and casual wear brand is renowned for its high-quality fashion, authenticity and innovation.



With more than 100 stores across Serbia, Montenegro, Croatia, Bosnia and Herzegovina, Romania, and North Macedonia, Fashion Company has established itself as a regional leader in fashion retailing.

Fashion Company expands through mono-brand stores, Fashion&Friends multi-brand stores, and outlet units positioned on prime locations, including the leading shopping malls and busy high streets in city centers.

The Company’s Fashion&Friends multi-brand chain is known for its modern design concept with incredible interiors. Its assortment includes some of the world’s leading brands such as Replay, Bata, Desigual, Cesare Paciotti, Camper, Timberland, Premiata, Calvin Klein, Diesel, Tommy Hilfiger, Scotch & Soda, Steve Madden, New Zealand Auckland and many others.

Retail SEE Group
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
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