emerald medical center

STIRIXIS Group Creates a Unique Concept for a Medical Center in the Heart of Bucharest

By Retail SEE Group / October 4, 2018

SEENERGIA Group, the provider of innovative lifesaving technologies, came to STIRIXIS Group for the creation of a new brand in the field of healthcare.

STIRIXIS Group offered the services of Concept Strategy, Logo Design & Branding, Architectural Design, Customer Experience Design and Author’s Supervision.

Within a few months, together with the client, STIRIXIS Group defined the brand strategy for the Medical Center, upon which all next steps were based. From the strategy, an appropriate concept and naming that represents the care, the protectiveness and warmness offered to the patients, was proposed. The brand name that was accepted  for the Medical Center is based on the precious gemstone, Emerald.

The logo design follows the strategic objective and is symbolized by a puzzle that represents the interdependent pieces and the holistic approach of the Medical Center towards wellness.

STIRIXIS Group also designed the Medical Center, with a unique customer experience in mind, aiming for visitors of the Medical Center to feel that they are entering a spa rather than a hospital. The receptions, waiting rooms, cabinets, meeting and MRI room are strategically designed to offer a memorable experience to the visitors. The overall ambiance is open, neat and lively and creates a modern and friendly atmosphere, while all features of the space enhance the distinct and recognizable brand identity.


The Medical Center already stands out from its competition as it reflects the innovative and forward-thinking nature of the brand with its unique values and identity; a fact that has already led to an increasing percentage of visitors.

As Alexandros Diamantis, the Managing Director of MEDCITY | THE MEDICAL MALL stated:

“STIRIXIS GROUP paid attention to all details and brought fresh and innovative ideas to the concept, which satisfied Emerald’s needs and expectations. The result is a very pleasant and warm environment for patients and medical professionals, while also having a representative brand identity that reflects the company’s vision.”

To read more about the project ClICK HERE.


STIRIXIS Group creates, designs and manages business concepts globally in the Retail, F&B, Hospitality, Office and Leisure industries.

STIRIXIS Group provides its clients practical strategic advice aimed at maximizing the client’s ROI via its refined execution skills stemming from a profound understanding of the business environment. It brings to the table valuable experience and unrivaled capabilities gained over the past 22 years from 600 projects in 24 countries in Europe, the Middle East, and Africa.

Today STIRIXIS Group has offices in Bucharest, Athens, and London.

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