Sportina Group Retail SEE Group

Sportina Group Expanding the Parfois Brand in SEE

By Retail SEE Group / February 8, 2019

Sportina Group, the regional representative of the Portuguese accessories brand PARFOIS, opened its 4th store in Slovenia, located within Supernova Rudnik shopping center in Ljubljana, on the 7th of February.

The new store is positioned on the ground floor of the mall and offers the brand’s latest fashion accessories collections.

Five New Store Openings in SEE

Sportina Group is looking to further expand PARFOIS in the South East Europe region this spring.

According to Simona Kolbi, Parfois Regional Manager, the company is planning to open 5 new PARFOIS stores by the end of March. The openings will take place in Croatia (two stores in Zagreb and one in Split), Bosnia and Herzegovina (Banja Luka), Serbia (Belgrade) and Montenegro (Podgorica).

Sportina Group has been the representative of the PARFOIS brand for the past 6 years. The label, stated Kolbi, is well accepted on the regional markets - Slovenia, Serbia, Bosnia and Herzegovina, Kosovo and Croatia - where it is sold in PARFOIS mono-brand and SPORTINA multi-brand stores.


Founded in 1994, the Porto-based Parfois is one of the leading brands on the fashion accessories market. The chain offers on-trend handbags, apparel, footwear, watches, jewelry, scarves and other accessories sold at an affordable price range, introducing new styles every week.

Its retail network encompasses more than 900 stores in 65 countries worldwide.Within the South East Europe region, Parfois is present in Slovenia, Serbia, Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Romania and Bulgaria.


Sportina Group is the largest fashion retailer in Central and South East Europe, employing over 2,200 people and operating over 350 stores in 11 countries: Slovenia, Serbia, Bosnia and Herzegovina, Macedonia, Croatia, Montenegro, Bulgaria, Romania, Kosovo, Italy and Austria.

The company expands through mono brand stores, multi brand Sportina and XYZ stores, as well as outlet units.

Its brand portfolio features over 90 global appreciated brands across every price range including Antony Morato, Armani Jeans, Armani Exchange, Boss, Burberry, Dsquared2, Esprit, Fracomina, Jack&Jones, Jimmy Choo, Karl Lagerfeld, Marc Cain, Michael Kors, Marx, Love Moschino, Mou, Parfois, Pinko, Ralph Lauren, Schutz, Six, Superdry, Tally Weijl, Tom Tailor, Tosca Blu, Trussardi Jeans, UGG, Valentino Garavani, Vero Moda, Morgan, Salvatore Ferragamo, Frankie Morello, Missguided, Marx, Superga and numerous other well-known international labels.

To read more articles about Sportina Group click HERE.

To view to full retail portfolio of Sportina Group, visit their official website.

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