Ikea Retail Park

Novaston Becomes Exclusive Partner for IKEA Retail Park in Belgrade

By Retail See Group / December 26, 2018

IKEA, the world’s leading furniture and home decor retailer, is planning to begin the construction of its new retail park in Belgrade, Serbia, in spring 2019. Novaston Asset Management has been appointed to be its exclusive leasing agent and its sister company Novaston Project Management will provide consultancy services in the areas of its design, construction and property management.

“Consulting services will be offered from the earliest stage of IKEA retail park’s development, including the realization of a space concept, and will continue throughout all planning and construction phases. Our goal is to form a strategic partnership with IKEA at all company levels, and to include marketing services in the later stages, thus becoming fully responsible for the management of the future retail park,” stated Mia Zečević, CEO of Novaston.

The retail park will be located next to the IKEA department store in Belgrade’s Bubanj Potok area. Its construction represents an investment of 50 million EUR that will create 400 job openings.

IKEA currently operates one department store in Belgrade, as well as two service centers in Novi Sad and Niš. Since its arrival, the company has seen a strong interest from shoppers both in its physical store and online. Its department store attracted nearly 2 million visitors during the first year of operation, while its e-commerce website recorded over 10 million visits.

View the retail assortment if IKEA in Serbia on their official website.

About Novaston  

At the end of 2018, Novaston will enter the new year with encouraging business results. According to its General Director Mia Zečević, this independent retail real estate group, which today brings together four companies - Novaston Asset Management, Novaston Project Management, Novaston Facility Management and Novaston Marketing Consultancy – will begin 2019 with high expectations and important projects.

"We first started as Novaston Asset Management, an independent real estate retail company with seven employees. Today, Novaston Asset Management has expanded to three other companies - Novaston Project Management, Novaston Facility Management, Novaston Marketing Consultancy, employing over 40 people. This way we have expanded our scope of operations in order to provide a full package service to our clients.  We have set a high standard that our foreign clients already implement in other markets. In a short period of time, we have become a recognizable brand, both in the Serbian market and in the region. We cooperate with the largest and leading international investors that are present in South East Europe. We have recently finalized a business cooperation contract with IKEA Serbia. We will be their long-term partner for their retail park project in Belgrade", stated Mia Zečević.

About IKEA

Founded in 1943, IKEA Group is the world’s largest home furnishing retailer, offering well-designed, functional and sustainable home furnishing products at an affordable price range.

The company has 389 stores in 48 countries worldwide (as of August 2016), employing approximately 172,000 people and generating a sales turnover of 33.8 billion EUR.

Within the South East Europe region, IKEA is also present in Romania, Bulgaria, Croatia and is set to begin the construction of its first department store in Slovenia in 2019.

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