McDonald’s unveils its visionary strategy to exhilarate its global growth by 2027.
Since 2019, McDonald’s has demonstrated outstanding performance, achieving an impressive 30% comparable sales growth.
In a recent media statement, the company outlined its dynamic strategy to further elevate its global footprint, enhance brand strength, and optimize its digital ecosystem by 2027.
This comprehensive plan is designed to meet the evolving demands of customers and leverage digital innovations across key areas:
1. Restaurant Network Expansion
McDonald’s envisions a global network of 50,000 restaurants by 2027, marking the fastest period of growth in the company’s history.
This ambitious goal includes an anticipated 1,000 new restaurant openings across both the U.S. and International Operated Markets.
2. Loyalty Program Enhancement
Despite already boasting 150 million 90-day active users and over $20 billion in Systemwide sales to loyalty members, McDonald’s aims to further strengthen its loyalty program.
The company plans to increase its active loyalty user base to 250 million 90-day active users and deliver an impressive $45 billion in annual Systemwide sales to loyalty members by 2027.
3. Mobile Ordering Innovation
As mobile ordering gains popularity among McDonald’s customers, the company is taking steps to enhance speed, convenience, and freshness.
McDonald’s will expand its U.S. pilot of “Ready On Arrival” across its top six markets by 2025. This initiative allows staff to assemble a customer’s mobile order before their arrival, expediting service and heightening customer satisfaction.
4. Delivery Expansion
With an unparalleled global footprint, McDonald’s boasts the industry’s largest delivery program, with 55,000 orders prepared and delivered to customers at any given moment.
The company is scaling this capability, aiming for 30% of delivery orders to originate in its mobile app by 2027.
5. Drive Thru Optimization
As the largest drive-thru player worldwide, McDonald’s leverages its 27,000 drive-thru locations to provide unmatched scale and convenience for customers.
The company is enhancing this advantage by improving drive-thru layouts with additional lanes, increasing capacity, and improving speed and efficiency, ultimately leading to sales growth and robust returns.
6. Tech-Driven Solutions
McDonald’s technology strategy focuses on leveraging scale to unlock greater speed and efficiency for customers, restaurant teams, and employees.
In collaboration with Google Cloud, McDonald’s aims to apply generative AI solutions across its global restaurants, accelerating automation innovation and reducing business disruptions.
Sundar Pichai, CEO of Google and Alphabet, expressed excitement about the partnership, stating:
“We’re excited to see how McDonald’s will use our generative AI, cloud, and edge computing tools to improve their iconic dining experience for their employees and their customers all over the world.”
Beginning in 2024, McDonald’s will deploy new, universal software across all digital platforms, creating a consistent experience for customers on the mobile app, loyalty programs, and in-store kiosks. This bespoke operating system will enable faster innovation rollout, reduced complexity, and enhanced stability.
The influx of shared data will empower McDonald’s GenAI models to better understand global patterns and nuances, leading to more informed tests and automated solutions to enhance restaurant operations.
The Ultimate Leader in the Fast Food Industry
McDonald’s Corporation’s visionary growth strategy for 2027 reflects a commitment to not only meet but exceed the evolving expectations of its global customer base.
With a focus on expanding its restaurant network, enhancing its loyalty program, embracing digital innovations like mobile ordering and delivery, optimizing drive-thru operations, and investing in tech-driven solutions, McDonald’s is strengthening its position as a leader in the ever-changing landscape of the fast-food industry.