Mana Opens New Store in Novi Sad, Serbia

By Retail SEE Group / July 9, 2018

Mana, international fashion retailer owned by the Slovenian company Metro d.d., opened on the 19th of June its new store in Novi Sad, located within New Nork shopping center at Bulevar Mihajla Pupina no.2 Street, Serbia.

The new store consists of 280 sqm and offers a wide range of men’s, women’s and children’s clothing,  home textiles and toys sold at an affordable price range.

Mana entered the Serbian market in April 2017 and currently operates four more stores in the country’s capital city, Belgrade. The units are situated within Zira shopping center at Ruzveltova no.33 Street, Point Center at Vojvode Stepe Stepanovića 9/1 Street, Balkanska no.14 Street and Požeška no. 96 Street.

Founded in 2004, the chain has established a strong regional presence, with a network of 105 stores in Slovenia, 85 stores in Croatia and a single standalone store in Bosnia and Herzegovina.

Its offering consists of modern, good quality and affordable fashion, lingerie, accessories and home products for the whole family. To company frequently updates its assortment with new seasonal collections, which range from essentials to elegant, casual and sports clothing.

According to its website, Mana aims to continue its expansion in the existing markets, as well as to enter new European countries in the coming years. Within the South East Europe region, its major competitors include the fashion chains LC Waikiki, C&A, Terranova, Calliope and Tally Weijl.

About New Nork Shopping Center

New Nork shopping center opened in 2007 and is managed by MAT Real Estate. The complex houses a number of local and international tenants, including dm drogerie markt, IDEA supermarket, New Hong Kong Chinese restaurant, Modiana clothing store and Rainbow children’s playground.

Besides New Nork shopping center, Mat Real Estate also manages the retail complex Sad Novi Bazar in Novi Sad.

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