LC Waikiki, Turkish fashion retailer, opened on the 27th of April its new store on Knez Mihailova Street in Belgrade, Serbia. Earlier this month, the company also opened new stores in Vivo Shopping Park in Jagodina, STOP SHOP retail parks in Požarevac and Vršac, as well as an outlet zone within Stadion Shopping Center in Belgrade.
LC Waikiki entered the Serbian market in 2005 and currently operates a total of 22 stores in all major cities across the country.
Founded in 1998, the chain has become one of Europe’s fastest-growing fashion retailers with 845 stores in 38 countries.
The company is known for its tagline ‘Everyone Deserves to dress well’, offering good quality fashion collections for men, women and children at an affordable price range.
Besides Serbia, LC Waikiki has been conducting a rapid expansion in other South East European markets. This month, the retailer opened a new store within Bingo center in Bosnia and Herzegovina and announced the opening of its 23rd store in Romania in the town Suceava.
According to its website, the Turkish powerhouse plans to further expand its international presence, aiming to become one of the top three most successful retailers in Europe by 2023.