Jumbo Romania

JUMBO Expanding in Romania

By Retail SEE Group / May 13, 2019

JUMBO, the leading toy retailer in the Balkan region, is accelerating its store expansion plans in Romania. The company recently opened its 13th store in the country and is set to enter a new city, Brasov, by October this year.

The new JUMBO, hypermarket in Brasov will be located within MACRO MALL, a shopping center that the company acquired last year for 4 million EUR.


JUMBO, plans to continue its aggressive expansion in Romania, aiming to reach a total of 25 stores by 2020. In addition to the new hypermarket in Brasov, the chain expects to open one more store in Romania in the fiscal year 2019/2010.

The Greek retailer recorded a 30 percent sales increase in Romania in the first 10 months of the current financial year. The period was also marked by the expansion of JUMBO’s store network in Voluntari, Bacau and Braila.


At present, JUMBO has a network of 78 stores in Greece (51), Romania (13), Bulgaria (9) and Cyprus (5), as well as an online shop. The company is also present in Macedonia, Albania, Serbia, Kosovo and Bosnia and Herzegovina through partnerships with local companies,

BALFIN GROUP, JUMBO’s franchise partner for Albania, Kosovo and Bosnia and Herzegovina, announced plans to expand the chain in two new markets, Montenegro and Moldova, in 2019.


Established in 1986, JUMBO is today the leading toy retailer in the Balkan region. The chain is known for its wide product assortment which includes a wide range of affordable home products, toys, office supplies and cosmetics.

Its brand portfolio features Fisher Price, Hello Kitty, Johnson’s, Barbie, Angry Birds, Spiderman, Disney and numerous other renowned labels.

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