Deichmann to Open Three New Stores in Serbia in 2018

Source / May 11, 2018

Deichmann, German footwear retailer, reported successful business results in Serbia in 2017, announcing plans to open three new stores in the country in 2018.

Last year, the company sold approximately 870,000 pairs of footwear in Serbia, up by 20 percent compared to 2016. The chain opened five new stores in Belgrade, Smederevo and Sombor, increasing the total number of employees to 197.

According to its representatives, Deichmann plans to continue its expansion on the Serbian market this year with three new store openings.

“Our offering caters to all customers of ages and preferences, and our continuous growth is based on mutual trust,” stated Boris Kopič, CEO of Deichmann Serbia.

Deichmann opened its first stores in Serbia in 2011 and currently operates more than 20 stores across the country.

In 2017, the Deicmann Group generated a record turnover of 5.8 million EUR, a 5.9 percent compared to the previous year. The Group sold 176.6 million pairs of shoes in its stores and online shops worldwide - over three million more than last year.

At the end of 2017, Deichmann was running a total of 3,989 branches and 36 online shops, employing a staff of 39,564. In 2017 the group successfully entered the market in another two countries: France and Belgium.

For 2018, the retailer is planning record-high investments: 245 million euros are being invested in the international infrastructure and further digitalisation, 102 million of which are in Germany alone.

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