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Exciting Events & Tenants at UŠĆE Shopping Center

UŠĆE Shopping Center, the best performing shopping center development in Belgrade, has recently expanded its tenant mix with new international brands. The mall also hosted various exciting events for its visitors this May.


UŠĆE Shopping Center has expanded its offer with new brands in various retail categories including fashion, kids, electronics, and gastronomy.

In March, the mall welcomed the first official Mi Store of the global electronics retailer Xiaomi.

The center’s offer for children was expanded with a new LEGO store, which opened its doors in April. Take a look inside the LEGO store in UŠĆE HERE.

Other new brands and concepts which opened in the mall include Nespresso, Concept & Hype and Pasta House restaurant.


On the 19th of May, UŠĆE Shopping Center organized the TEDxUŠĆE conference held at its Cineplexx cinema hall.

TEDxUsce govornici

This free event featured great keynote speakers, including Ivan Ivanović, the host of of the popular talk show “Veče sa Ivanom Ivanovićem” and Vesna Nestorović Coka, a blind journalist who shared her secrets to success. The conference was supported by UŠĆE Shopping Center and other companies operating in Serbia: Endava, Doncafe, Saga, TeleGroup, Zuhlke, poslovi.infostud, msg global solutions and many others.


UŠĆE Shopping Center is also hosting a two-week event for young graduates titled “Graduates with style”. The event is taking place in the last two weeks of May and aims to help young people develop their own personal style.

Participating students will be able to choose outfits for their graduation ceremony with the assistance of fashion experts from the Faculty of Digital Arts and Metropolitan University. The event will also include a fashion show, which will take place in the first week of June.

Ušće Maturanti


Another event that took place in UŠĆE Shopping Center was a free basketball class hosted by professional basketball players Dušan Kecman, Novica Veličković, Duško Savanović and others.


To view all events hosted at UŠĆE Shopping Center, click HERE


UŠĆE Shopping Center, the largest and best performing retail development in Belgrade, recently celebrated the 10th anniversary since opening its doors to the public on the 31st of March 2009.

Thanks to a variety of shops and rich entertainment options, the mall has established itself as the ultimate shopping destination in Serbia and the region that offers all under one roof”.

UŠĆE Shopping Center is conveniently located at Bulevar Mihajla Pupina Street, at the point where the old part of Belgrade meets the new modern business district of New Belgrade. Stretching across 46,780 sqm of GLA, the Center houses an array of local and international retailers, cafes, restaurants, a supermarket, food court, Cineplexx cinema and other leisure and entertainment amenities.

View the full tenant mix of UŠĆE Shopping Center HERE.

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