Wednesday, April 28, 2021
Home Market Trends Exciting Events & Tenants at UŠĆE Shopping Center

Exciting Events & Tenants at UŠĆE Shopping Center

UŠĆE Shopping Center, the best performing shopping center development in Belgrade, has recently expanded its tenant mix with new international brands. The mall also hosted various exciting events for its visitors this May.


UŠĆE Shopping Center has expanded its offer with new brands in various retail categories including fashion, kids, electronics, and gastronomy.

In March, the mall welcomed the first official Mi Store of the global electronics retailer Xiaomi.

The center’s offer for children was expanded with a new LEGO store, which opened its doors in April. Take a look inside the LEGO store in UŠĆE HERE.

Other new brands and concepts which opened in the mall include Nespresso, Concept & Hype and Pasta House restaurant.


On the 19th of May, UŠĆE Shopping Center organized the TEDxUŠĆE conference held at its Cineplexx cinema hall.

TEDxUsce govornici

This free event featured great keynote speakers, including Ivan Ivanović, the host of of the popular talk show “Veče sa Ivanom Ivanovićem” and Vesna Nestorović Coka, a blind journalist who shared her secrets to success. The conference was supported by UŠĆE Shopping Center and other companies operating in Serbia: Endava, Doncafe, Saga, TeleGroup, Zuhlke, poslovi.infostud, msg global solutions and many others.


UŠĆE Shopping Center is also hosting a two-week event for young graduates titled “Graduates with style”. The event is taking place in the last two weeks of May and aims to help young people develop their own personal style.

Participating students will be able to choose outfits for their graduation ceremony with the assistance of fashion experts from the Faculty of Digital Arts and Metropolitan University. The event will also include a fashion show, which will take place in the first week of June.

Ušće Maturanti


Another event that took place in UŠĆE Shopping Center was a free basketball class hosted by professional basketball players Dušan Kecman, Novica Veličković, Duško Savanović and others.


To view all events hosted at UŠĆE Shopping Center, click HERE


UŠĆE Shopping Center, the largest and best performing retail development in Belgrade, recently celebrated the 10th anniversary since opening its doors to the public on the 31st of March 2009.

Thanks to a variety of shops and rich entertainment options, the mall has established itself as the ultimate shopping destination in Serbia and the region that offers all under one roof”.

UŠĆE Shopping Center is conveniently located at Bulevar Mihajla Pupina Street, at the point where the old part of Belgrade meets the new modern business district of New Belgrade. Stretching across 46,780 sqm of GLA, the Center houses an array of local and international retailers, cafes, restaurants, a supermarket, food court, Cineplexx cinema and other leisure and entertainment amenities.

View the full tenant mix of UŠĆE Shopping Center HERE.

Retail SEE Group
Retail SEE Group
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
- Advertisment -

Subscribe to our newsletter

To be updated with all the latest news, features and special announcements.

Most Popular

Facebook and Instagram Expanding Advertising Options for Retailers

Due to the increasing demand from retailers to advertise on Facebook and Instagram, the company is launching new advertising capabilities.

Reselling Used Items is a Growing Trend Among Retailers

The secondhand market is one of the fastest-growing economic sectors within the fashion industry and a growing number of famous international retailers are now testing out a resale program where they allow shoppers to sell and buy used items.

ADA MALL Launches a Loyalty Program

ADA MALL in Belgrade launches its new loyalty card program for shopping in nearly 70 stores. 

New Store Openings at Galerija Belgrade

Galerija Belgrade, the largest shopping center in the Balkan region, recently opened various new stores, bringing the most famous international brands under one roof.