Sneaker cleaning service is the missing piece for shopping centers looking to attract Gen Z, and here is why.
For this generation, sneakers are more than just footwear—they’re a form of self-expression, a fashion statement, and even an investment.
Shopping centers that want to stay relevant must offer more services that align with Gen Z’s interests and values. Services like sneaker cleaning and care have the potential to attract younger shoppers, build loyalty, and position malls as modern places that offer much more than just shopping.
Here’s why sneaker cleaning is a must-have for shopping centers in 2025.
1. The Market for Sneaker Cleaning and Care is on the Rise
High-end and limited-edition sneakers are treated as investments, making cleaning and care essential to preserving their value.
- Sneaker Popularity: The global sneaker market is projected to reach $120 billion by 2026, driven by demand from younger generations like Gen Z.
- Sneaker Care Market Growth: The global sneaker care service market was valued at approximately $200 million in 2023 and is expected to grow to $480 million by 2032, with a compound annual growth rate (CAGR) of 10.1%.
This growth highlights the increasing demand for services that maintain and enhance sneakers’ longevity, particularly among Gen Z.
2. Sustainability and Circular Fashion
Gen Z shoppers prioritize sustainability, and sneaker cleaning aligns with their values:
- Reducing Waste: Cleaning and restoring sneakers keeps them out of landfills, supporting a circular fashion model.
- Eco-Friendly Messaging: Offering sustainable services positions the mall as forward-thinking and environmentally responsible.
3. Experience-Driven Shopping
Modern shopping centers are as much about experiences as they are about retail. A sneaker cleaning service offers a practical, engaging experience Gen Z loves.
- Personalization: Extras like lace replacements and decorative tags let customers express their individuality.
- Social Media Appeal: Watching sneakers go from dirty to pristine is highly shareable, drawing attention to the mall and the service.
4. Building Loyalty and Foot Traffic
Sneaker cleaning creates recurring touchpoints with customers, encouraging them to return regularly.
- Repeat Visits: Sneakers get dirty often, ensuring consistent demand for the service.
- Cross-Selling Opportunities: The service pairs naturally with sneaker retailers in the mall, driving additional sales of cleaning kits, protective sprays, and accessories.
5. How Shopping Centers Can Implement Sneaker Cleaning Services
Key Steps:
- Dedicated Space: Create an eye-catching area within the mall for sneaker care.
- Partner with Experts: Collaborate with local or established brands like Jason Markk or Sneakers ER.
- Offer Tiered Pricing: Provide a range of services from basic cleaning to full restoration.
- Promote Heavily: Use social media, influencer partnerships, and in-mall signage to spread the word.
- Host Events: Organize sneaker cleaning demos, workshops, or exclusive sneaker care days to draw crowds.
Case Study: Fresh & Clean Zone at Tike! Shop
A perfect example of a successful sneaker cleaning service in the SEE region is the Fresh & Clean zone at Tike! Shop in Belgrade, Serbia.
Located at Kralja Petra street 24, Tike! Shop is known for its authentic sneaker shopping experience, and it has a space dedicated to sneaker cleaning and customization.
Services Offered:
- Surface Cleaning: Quick refresh for sneakers at just 500 RSD.
- Complete Cleaning: Comprehensive sneaker restoration for 1500 RSD.
- Customization Options:
- Lace replacements in a variety of colors.
- Decorative elements like charms and tags for a personal touch.
Impact:
- Enhanced Shopping Experience: Customers leave with sneakers that look and feel brand-new.
- Affordable Appeal: Pricing makes the service accessible to all shoppers.
- Eco-Friendly Solution: By extending the life of their sneakers, shoppers contribute to a more sustainable lifestyle.
Key Takeaway
Sneaker cleaning services are the missing piece for shopping centers looking to attract Gen Z.
By addressing their love for sneakers, commitment to sustainability, and desire for unique experiences, malls can position themselves as hubs for modern, eco-conscious consumers. The success of the Fresh & Clean zone at Tike! Shop proves that this service not only drives foot traffic but also builds loyalty and enhances the overall shopping experience.
For malls aiming to thrive in 2025, adding a sneaker cleaning service is a step in the right direction.
Need More Ideas and Case Studies on How to Attract Gen Z to Your Mall?
If you’re looking for more creative, research-backed ways to appeal to Gen Z, reach out to us today for a custom consultancy report at office@retailsee.com
Together, we can make your mall the destination of choice for the younger generations and help you increase foot traffic, dwell time, revenue, and community appeal.
