Ada Mall in Belgrade invited Nike brand Ambassador, Journalist, and Influencer Nela Bunčić to host an exercise training session on one of its beautiful terraces on the 6th of July.

The exercise training session will be part of Ada Malls’ monthly Green Tuesday event, which takes place every first Tuesday of the month. Green Tuesday promotes eco-friendly, sustainable, and healthy living to its visitors and offers extra discounts at stores on top of regular discounts. The list of discounts can be found on Ada Malls’ website.  

The 1h training session with popular Serbian influencer Nela Bunčić – Yugoslovenka will take place on the 6th of July at 19h, on the terrace of Cinestar cinema located on the fourth floor of the mall. Visitors who manage to keep up with the exercises will be also rewarded with special gifts. The number of participants is limited so anyone who wants to participate will need to apply by writing to: vezba.yugoslovenka@gmail.com.

Influencers – The Bridge Between Online and Physical Retail

Social media influencer marketing has been proven now to be the most successful form of promotion for physical retail. Retailers and shopping centers are now teaming up more than ever with micro-influencers to attract customers to their online and physical stores.

Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, according to MarketingDive.

In 2019, retailers spent over $8 billion on influencers and by 2022 this number will increase to $15 billion, according to Mediakix data.

To learn more about the power of social media influencer marketing read our previous dedicated articles:

Influencer Marketing on the Rise in Retail

The Future of Retail is Livestreaming!