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Consumer Study: Who is Spending the Most during Inflation?

A new consumer study by Scorpion reveals Gen Z and Millennials are more willing to spend now and say they are better off financially than Gen X and Baby Boomers.

New Research: Do Gen Z’s Care about the Metaverse?

New research from Cassandra reveals that 7 in 10 Gen Z's are interested in the Metaverse and how it will impact their future.

New Report: Customer Loyalty Drops When Brands Don’t Innovate

Customers are quick to flee slow-to-innovate brands with lagging commerce experiences according to 2022 Commerce Innovation Report, a new global survey from commercetools.

EY Reports Consumers Worldwide are Decreasing their Spending

Consumers globally are preparing to hunker down for a long financial squeeze, as the increasing cost of living and geopolitical uncertainties push them to seek financial control amid low economic confidence, according to the latest EY Future Consumer Index.

The Values and Identity of Generation Alpha

Technology and being digitally native plays a large role in how Generation Alpha sees themselves and the world around them. In fact, 55% of 7-12 year olds use social media.

Global AI in Retail Market Report 2022

According to Global Artificial Intelligence in Retail Market Report 2022, by 2025, e-commerce sales are expected to reach $7.3 trillion, which will drive the AI in retail market value to $36,462.5 million by 2030.

The Most Popular Fashion and Footwear Brands for Gen Z!

New L.E.K. Consulting Survey shows us the most popular apparel and footwear brands for Gen Z men and women.

EY Issues New Study on Understanding Generation Z Consumers

Ernst & Young released a new research study on understanding Generation Z, which can help all businesses adapt to the new wave of workers and consumers. 
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