Mall of Split enters a new phase of development to become the leading lifestyle destination on the Croatian coast.
Following ten successful years of operation, Mall of Split is now implementing significant changes to its tenant mix to align with evolving consumer and market trends.
“Our goal is to continuously improve the quality of our offer and create a space that goes beyond traditional retail. By introducing new, relevant brands and enhancing the overall experience, we are building a destination that brings together food & beverage, lifestyle, shopping, and community—not only for Split, but for the wider region,” says Kristijan Gelo, Director Mall of Split.
New Store Openings at Mall of Split
The tenant mix transformation has already begun with six new store openings, marking the first step in a broader plan to introduce a further twenty by the end of the year.
KFC Strengthens the F&B Offering
KFC has recently entered Mall of Split, reinforcing the center’s food and beverage segment with a globally recognized quick-service dining concept.
Its addition supports the growing importance of F&B as a key driver of footfall and dwell time, while broadening the mall’s appeal to a wide consumer base.
Pandora and Argentum Expand the Accessories Segment
Pandora strengthens the center’s accessories offer with its globally recognized range of customizable jewellery, including charm bracelets, rings, and necklaces.
The brand’s focus on personalization supports growing demand for experience-led gifting, further enhancing the center’s lifestyle positioning.
Argentum adds a strong regional dimension to the segment as a well-known Croatian brand offering silver jewellery and fashion accessories.
Its presence enhances the center’s appeal to both local consumers and tourists seeking authentic, locally inspired products.
Vision Studio Introduces Service-Oriented Retail
Vision Studio brings a modern retail concept that combines professional eye care services with a wide selection of prescription glasses and sunglasses.
Its inclusion reflects the growing demand for service-oriented and personalized retail experiences.
Nike Strengthens Sport and Lifestyle Positioning
With the opening of Nike, Mall of Split reinforces its sport and lifestyle segment, introducing a globally recognized brand offering athletic footwear, apparel, and accessories.
Its presence supports the growing convergence of sport and everyday wear, while enhancing the center’s appeal to a younger, trend-driven consumer base.
Planetopija Expands Wellbeing and Educational Offer
Planetopija introduces a concept that combines a bookstore with a dedicated space for personal development and wellbeing.
The offer includes a curated selection of books and products focused on health, mindfulness, and sustainable living.
The concept also adds an experience-driven and educational dimension to the center, supporting tenant mix diversification and longer in-mall engagement.
More to Come
With twenty additional openings planned this year, the ongoing transformation is expected to enhance Mall of Split’s tenant mix and long-term positioning as a dominant retail and lifestyle destination in the Dalmatia region.
For more information, visit: mallofsplit.hr
