Tag: Gen Z

A new research study reveals that Gen Z leads in in-store fashion shopping, challenging online retail trends.

82% of Millenials and Gen Z consumers approve of the idea of using a Quiz to find gifts for their parents and loved ones. 

Small retailers are losing potential customers because they lack the convenience Gen Z and Millennials expect, according to new research by GoDaddy.

The luxury fashion market is projected to double in value by 2028, all thanks to 3 key trends revealed in Ariston's latest report.

Influencer marketing trends in 2023 are explored in Mintel's new research report, highlighting the importance of generational preferences, platform dynamics, and creative adaptation.

Gen Z expects advertising to be purpose-driven, unobtrusive, and entertaining according to a new survey by NCSolutions 

New research from Cassandra reveals that 7 in 10 Gen Z's are interested in the Metaverse and how it will impact their future.

 New Horizon Media study highlights five categories and 12 emerging subcultures that brands should tap into in order to meaningfully reach Gen Z consumers.

The latest research report released by Cassandra, Big Village's insights and strategy group that studies trendsetting young consumers, unveils key findings as it concerns the future of education, particularly how the Gen Z and Gen Alpha learning experiences continue to seismically shift.

New L.E.K. Consulting Survey shows us the most popular apparel and footwear brands for Gen Z men and women.