Rajiceva Shopping Center shows us how to create a timeless wardrobe with the latest fall/winter fashion collections in Belgrade.
Rajiceva Shopping Center, located in the heart of Belgrade, is on a mission to inspire fashion enthusiasts to embrace timeless fashion this fall and winter season.
In a world where fast fashion often dominates, Rajiceva is leading the charge for a more sustainable and lasting approach to personal style. Timeless fashion stands in stark contrast to fast fashion’s fleeting trends and disposable clothing. It encompasses classic, elegant, and well-crafted garments that remain stylish regardless of current fashion fads.
By promoting timeless fashion, Rajiceva is supporting sustainability, unwavering quality, ethical production, and the unique expression of individuality.
Timeless Style in the Heart of the City Campaign
To help shoppers embrace timeless fashion, Rajiceva Shopping Center has partnered with the accomplished fashion stylist, Ašok Murti.
The result of this collaboration is the visually captivating campaign, “Timeless Style in the Heart of the City.” For this campaign, Ašok Murti has meticulously curated outfits from the latest autumn/winter ’23/24 collections available at Rajiceva Shopping Center. These ensembles are sourced from an array of global brands and high-end fashion concept stores that reside within the mall.
The list of featured brands is impressive, including the likes of MIAMAYA, SCOTCH & SODA, BOMAR, BOTTEGA, FASHION & FRIENDS, NAPAPIJRI, TOMMY HILFIGER, LABRADOR, HUGO, XYZ, PINKO, and many others.
A Fusion of Past and Present
What sets this fashion campaign apart is its ability to seamlessly blend fashion and history.
Belgrade’s iconic historical landmarks serve as a picturesque canvas for this campaign, celebrating the grandeur of the past while infusing it with the contemporary flair of today’s fashion. International model Aida Minibaeva gracefully showcases the carefully selected timeless outfits, while photographer Bratislav Braca Nadeždić meticulously captures each frame.
As a result, this campaign not only represents fashion but also pays homage to the rich heritage of Belgrade.
Shifting to a Timeless Style
Rajiceva Shopping Center isn’t just showcasing timeless fashion with this new campaign; it’s inspiring a movement.
By embracing timeless fashion, the mall encourages shoppers to make a statement – one that speaks of sustainability, quality, ethics, and individuality. It’s a style that endures and leaves a lasting impact, not just in our wardrobes but on our world.
To learn more about Rajiceva Shopping Center visit: rajicevashoppingcenter.rs
