Rajiceva Shopping Center has created an innovative app that takes you on a virtual fashion history tour in Belgrade.
The app called Rajiceva’s BGD Fashion Tour was launched on the 14th of September during the shopping center’s 6th anniversary. After only a month the app has attracted over 50.000 downloads via Google Play and over 17.000 downloads via Apple store.
A Fashionable Tour Like No Other
As Belgrade is home to numerous places where fashion history was made, this unique interactive audio tour will guide you through lesser-known locations in the city’s historical center. As you explore, you will hear fascinating stories that were pivotal to the development of Belgrade’s fashion scene. From the places, people, and events that shaped the city’s style, this tour provides an enlightening glimpse into Belgrade’s fashion heritage.
A Journey through Time and Style
Starting at the urban fashion epicenter, Rajiceva Shopping Center, the Fashion Tour leads you through the city’s first shopping centers and the venues of the earliest fashion shows that revolutionized trends. It takes you on a remarkable journey through time, offering insights into the evolution of Belgrade’s unique fashion culture. Along the way, you’ll learn about the renowned fashion designers who left their indelible marks on the city’s style.
Unveil the Surprise at the End
Your fashion adventure comes to a delightful end back at Rajićeva Shopping Center. Upon completing the tour successfully, you’ll receive a coffee voucher as a token of appreciation, redeemable at Rajićeva Shopping Center. It’s a perfect way to unwind and reflect on the fascinating journey you’ve just undertaken.
Ready to Embark on This Stylish Voyage?
Rajićeva Shopping Center has redefined the way we perceive fashion and history. This unique app brings the past and the present together, offering a glimpse into the heart of Belgrade’s fashion scene.
Whether you’re a resident or a visitor, this innovative app ensures that you won’t look at Belgrade the same way again. So, download the app and be prepared for a remarkable journey through the enchanting world of Belgrade’s fashion history.