HomeRetailPeek & Cloppenburg Opening New Concept Store in Sofia Ring Mall

Peek & Cloppenburg Opening New Concept Store in Sofia Ring Mall

The famous German fashion retailer Peek & Cloppenburg will open in Sofia Ring Mall its first new department store in Bulgaria, after more than 10 years of its last store opening. The opening is planned for the 4th of March 2021.

Introducing a New Store Concept

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The new store in Sofia Ring Mall will be introducing the new Peek & Cloppenburg floor space concept, which clearly divides the men’s and women’s collections into two floors. The new arrangement is intended to provide optimal orientation for customers and the store will also have a designated athletic leisure area.

The store is built through two floors consisting of over 3.000 sqm of retail space. It will offer to the visitors a wide range of fashion items, from international brands such as Armani Exchange, BOSS, HUGO, JOOP!, Marc O’Polo, Polo Ralph Lauren, Tommy Hilfiger, S.Oliver to the company’s own labels (Jake*s, Review). The fashion items on offer are for every occasion – from casual and business clothing to evening wear.

Personal fashion advice services will also be available within the store to help customers chose their perfect outfits.

Peek & Cloppenburg Plans to Expand in Eastern Europe

Paul Pörtner, Director of Retail Management at Peek & Cloppenburg, who is responsible for the Austrian and Eastern European market, stated:

„In our new store in Sofia Ring Mall, we will offer about 100 different brands under one roof in a sales area of around 3,000 sqm.


Our aim is to offer our customers the perfect outfit for every occasion and every style. We achieve this with a carefully coordinated range that includes our popular own brands as well as international brands.


For an even more attractive shopping experience, the new store presents itself with a new floor space concept, which is clearly divided into men’s and women’s floors. The new arrangement is intended to provide optimal orientation for our customers and to invite them to be inspired by the variety of products on offer.


Another special highlight is the athletic leisure area for the young target group. Sports fashion suitable for everyday use is an absolute trend and we are pleased to meet this demand now in Sofia.


Overall, we are satisfied with the business development in Bulgaria and are pleased to be able to offer our customers the well-known brand portfolio with a third P&C store in Sofia.


Especially in these difficult times, we are looking ahead and continue to believe in the stationary trade. P&C will continue to pursue the expansion of its store network in existing and new markets, as well as to continue to expand in Eastern Europe”.

Sofia Ring Mall Attracted 15 New Stores

Dimitrios Papoulis, CEO of Sofia South Ring Mall EAD, stated:

„ We are thrilled to welcome Peek & Cloppenburg, Europe’s leading fashion department store, in our Sofia Ring Mall family. Our mission is to listen carefully to the constantly evolving needs and wishes of our customers and to make them a reality. This interaction has established our venue into the most lovable destination.


As we are committed to offering a world-class experience, this opening, as any other under our roof, will present the newest store concept! Opening more than 15 new concepts in the past months is also an acknowledgment of the value of our location and its relevance to the new standards set for a safe and healthy, top tier shopping and leisure experience.’’

About Sofia Ring Mall

Sofia Ring Mall is a new generation retail center that offers over 69.000 sqm of retail space and hosts top fashion, entertainment, and food & beverage concepts.

The mall is situated at the foot of Vitosha Mountain, in the fastest growing and sought after residential and business area in the city of Sofia. Offering the best combination of convenience and experiences, Sofia Ring Mall has established itself as the top shopping and leisure destination for the affluent customers.

With its unique architecture, large open spaces that let in plenty of natural light inside, and big terraces that offer views over Vitosha, Sofia Ring Mall provides to its visitors a brand new world-class experience.

Further information is available on their website!

About Peek & Cloppenburg

Peek & Cloppenburg is a family-owned independent fashion retailer and a market leader in the upmarket clothing segment. The company has about 16,000 associates and more than 140 stores in 15 countries throughout Europe.

The expansion of the company started at the end of the 1990s. Today, P&C is represented in 15 countries, including Germany, Austria, Switzerland, the Netherlands, Poland, Croatia, the Czech Republic, Hungary, Latvia, Lithuania, Romania, Slovenia, Slovakia, Bulgaria, and since last year also Serbia.

Peek & Cloppenburg offers a wide range of products for each style preference at affordable prices, from international brands to company own labels.

The product range covers fashion for any occasion – from casual and business clothing up to evening wear. Peek & Cloppenburg carefully selects its products to set trends and inspire its customers.

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Retail SEE Group
Retail SEE Group
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