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HomeRetail NewsMagic Baby and Joie Join BBI Centar in Bosnia

Magic Baby and Joie Join BBI Centar in Bosnia

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BBI Centar in Sarajevo continues to expand its tenant mix with stores Magic Baby and Joie.

The stores are operated by the Bosnian kids fashion and products retailer Bojprom, which has a network of 16 kids stores across Bosnia and Herzegovina. Besides its retail network, the company also sells its products online.

Magic Baby and Joie are located on the third floor of the mall, occupying approximately 170 sqm. The stores offer a wide range of kids products and international fashion brands such as Joie, Maxi Cosi, Britax, Cam, Smart trike, Recaro, and others.

To see the full assortment and brand list of Bojprom, check out their website here.


BBI Centar has been operating since 2009 and offers 43.000 sqm of GLA, with over 200 retail units and 479 parking spaces. It is located on one of Sarajevo’s most famous landmarks, Trg Djece Sarajevo.

BBI Centar_retailsee_group
BBI Centar Exterior

The complex is tightly integrated into the local community and is known for its interesting events and concepts, such as the first ‘Empty Shop’ in Sarajevo.

Its fashion-oriented tenant mix also includes cosmetics, sports, electronics, kids, and various specialty stores. A variety of cafes, restaurants, and entertainment amenities complement the Center’s retail offer.

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