Tuesday, March 4, 2025
spot_img
HomeMarket TrendsHow Quizzes Can Boost Gift Sales During the Holidays

How Quizzes Can Boost Gift Sales During the Holidays

82% of Millenials and Gen Z consumers approve of the idea of using a Quiz to find gifts for their parents and loved ones.

In the ever-evolving landscape of retail, innovative approaches to engage customers are the key to success.

One such game-changing strategy that’s causing a stir in the industry is the use of quizzes to boost gift sales. From sparking inspiration to creating a personalized shopping experience, here’s how quizzes are reshaping the way we think about finding the perfect present.

The Quiz Phenomenon: A New Era of Gift Selection

ParentPresents.com is leading the charge with its Gift Generator Quiz, attracting a staggering 60,000 participants and counting.

ParentPresents.com is a media outlet and gifting advisor whose mission is to save young adults time, money, and stress in the process of finding gifts for their parents. The company’s innovative platform provides a broad range of gift ideas tailored to varying budgets, interests, and occasions.

“It’s about sparking inspiration in a fun and memorable way”, says Matt Carlson, Founder of ParentPresents.com.  

The Youthful Embrace: Gen Z and Millennials Approve

In a tech-driven world, ParentPresents.com is making waves among Gen Z and Millennial shoppers.

An Instagram poll conducted by the company revealed that a staggering 82% of respondents from these generations embrace the concept of using a quiz to discover unique gift ideas. Only 23% expressed concerns about the quiz taking away from the thoughtfulness of the gift-giving process.

Addressing Concerns: AI, Sentiment, and the Personal Touch

Early concerns about artificial intelligence taking away the personal touch from gift-giving are swiftly being dispelled.

Carlson cites data from The Harris Poll, noting that 53% of Americans would be disappointed if they found out a loved one bought them a gift through AI and not their thinking. However, ParentPresents.com’s quiz doesn’t compromise personal sentiment; it enhances it through thought-provoking questions, ensuring the human touch remains intact.

Not Just Gifts: Creating Lasting Memories and Connections

Beyond the products themselves, quizzes are about creating experiences.

ParentPresents.com is committed to offering a modern solution to the timeless challenge of finding the perfect present. The Gift Generator Quiz is positioning itself as a tool that goes beyond mere transactions, contributing to the emotional value of the gift-giving experience.

“It’s not just about gifts; it’s about creating lasting memories and strengthening connections,” emphasizes Carlson. 

Join the Frenzy: Embrace the Joy of Stress-Free Gift-Giving

As we navigate the holiday season and beyond, the Gift Generator Quiz from ParentPresents.com invites you to join the frenzy and discover the joy of stress-free gift-giving.

This quiz is not just boosting gift sales; it’s redefining how we approach the art of giving and receiving, ushering in a new era of personalized and thoughtful presents.

For more inspiration visit: ParentPresents.com

Nevena Kostic
Nevena Kostic
I’m Nevena Kostić, a retail industry professional with 20 years of experience in shopping center consultancy, leasing, and marketing. I share insights on retail and shopping center trends, which you can follow by subscribing to our free newsletter. For collaboration opportunities connect with me on LinkedIn or reach out via email below!

Subscribe to Our Newsletter

Stay up to date with our latest retail industry news and trends!

- Advertisment -spot_img

Must Read

How Brands Can Reduce Returns and Refunds in 2025

A new survey from Akeneo provides critical insights into consumer return behavior and offers actionable advice on reducing refunds to boost profitability.