Market Trends

In 2019, retailers spent over $8 billion on influencers and by 2022 this number will increase to $15 billion, according to Mediakix data. In this article, we will explore why so much money is being spent on influencers and why they are becoming more important than ever before for the retail industry.

UŠĆE Shopping Center in Belgrade introduced an innovative shopping center trend in Serbia, with the launch of a "Personal Shopper" Service, which demonstrates how important it is now for shopping centers to start thinking outside the box and to introduce new ways to connect with their visitors.

Stop Shop retail parks have expanded their entertainment offer online, by launching an innovative educational and fun quiz for school children.

Galerija Belgrade, the biggest regional shopping, gastro, and entertainment destination, has launched an innovative prize game called „Shop Like a Millionaire“, which will last until October 5th, 2020.

BBI Centar, a shopping center in Sarajevo, launched a new weekly free print and online magazine with shopping suggestions and trendy advice.

Is the retail market ready for a second wave of the pandemic? What changes should retailers and shopping centers make now? These are questions we have explored with retail and real estate professionals at a REBEC webinar.