HomeMarket TrendsStop Shop Retail Parks Expand to Online Entertainment

Stop Shop Retail Parks Expand to Online Entertainment

STOP SHOP retail parks in Serbia, owned by IMMOFINANZ Group, have launched in September an innovative online educational quiz for children to celebrate the start of a new school year.

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This quiz is a good example of how retail property operators are expanding this year their communication and entertainment activities online.

STOP SHOP retail parks have continued to offer its visitors educational and fun activities at the sites, but with this quiz, they have shown that they are eager to introduce innovations in the local market and to follow new global trends.


The quiz consists of interesting questions for primary school children, related to nature, animals, space, fairy tales, scientists, and their inventions. The aim of the quiz is to help children learn while having fun and to make Stop Shop a part of their childhood memories.

Downloading this educational and entertaining quiz is easy – the QR code is scanned via a camera on the phone ( Also, a printed version of the quiz was distributed to parents and children who visited STOP SHOP retail parks in September.

Besides the quiz, the celebration for the beginning of a new school year included numerous sports and entertainment activities at the retail parks and the stores joined in by offering attractive discounts.


STOP SHOP is a retail park chain in Central and Eastern Europe, developed by IMMOFINANZ.

They are located in catchment areas of 30,000 to 150,000 residents and house a range of good value stores. Thanks to their excellent transport connections as well as extensive parking, the properties appeal to price-conscious “smart shoppers” who value easy accessibility.

IMMOFINANZ‘s STOP SHOP portfolio, including the latest acquisitions and development projects, consists of over 90 retail parks in nine countries: Slovakia, Slovenia, Hungary, Austria, Czech Republic, Serbia, Poland, Croatia, and Romania.

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Retail SEE Group
Retail SEE Group
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