Croatia’s leading playroom brand Twister is opening its seventh location in Zagreb, further strengthening King Cross as a family-oriented destination.
King Cross is one of the first malls in Zagreb, known already as a popular place for families to shop and dine.
But with Twister now moving in as the mall’s new entertainment anchor for kids, parents will have more time to slow down, enjoy their visit, and move through the mall at their own pace.
With the new opening, parents will have:
- A safe and professionally supervised playroom for children with flexible opening hours.
- Diverse educational and entertainment programs for kids.
- Venues for birthday parties, themed events, and seasonal activities
- Savings through Twister loyalty and membership options
- Benefits through Twister’s brand partners
- Free parking at King Cross
For children, Twister will be a space for play, movement, and social development, guided by trained staff and supported by safety standards.
Twister as a Modern Mall Anchor
With seven locations across Croatia, the brand has proven to be a reliable anchor for family-oriented shopping centers.
The concept increases visit frequency, supports longer dwell time, and encourages cross-shopping across multiple retail categories.
To maintain consistent service standards, the company invests in ongoing staff training and employee satisfaction. This creates a stable operational model — something shopping centers value because it ensures predictable performance and a positive customer experience.
Beyond supervised play, Twister playrooms also include a small retail corner with branded souvenirs, toys, and refreshments for children, adding incremental revenue and extending the visitor journey.
Over time, Twister builds familiarity and routine among families, resulting in repeat visits and stronger engagement with the mall as a whole.
Why Twister Works
Convenient opening hour
Open daily: Monday–Sunday, 9:00–21:00
Wide age range
For children aged 1–12
Parents welcome inside the playroom
Parents may stay during play if they wish
Drop-off service for children 4+
Up to 3 hours with Twister animators
Trained personnel
Professional animators focused on children’s wellbeing
Safety & hygiene
Controlled environment with drinking water and on-site toilets
Year-round availability
Perfect for summer (AC), winter, and rainy days
Twister as an Event Venue
Twister also offers comprehensive birthday packages with animation and full event organization.
In addition to private celebrations, the company develops seasonal programs for corporate clients, including Christmas events for employees’ children and other tailored holiday activations.
In this sense, Twister operates beyond the playroom format. It provides structured family experiences that contribute to how visitors use the mall and how long they remain within it.
For shopping centers aiming to strengthen their role as community hubs, concepts like Twister support that positioning by adding programming, habit, and family-oriented engagement to the tenant mix.
To learn more, visit: twister.hr
