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Unirea Shopping Center Launches Worldwide Search for New CEO

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Unirea Shopping Center in Bucharest, is undergoing extensive renovation and repositioning in order to meet the new global retail market demands and is seeking a shopping center expert to bring the mall to new heights.

The Most Iconic Shopping Center in Romania

Unirea Shopping Center, located in the heart of Bucharest, is the most iconic mall in Romania. With over 60,000 square meters of retail space, the mall hosts a wide range of local and international brands. Its central location makes it a popular destination for around 300,000 people who pass through its doors every month, making it one of the most visited shopping centers in the country.

Despite rising competition from other shopping centers in the city, Unirea Shopping Center still remains one of the most desirable choices for shop owners. Its central location and high visibility make it an ideal destination for retailers seeking to advertise and expand their business in the heart of the capital city.

A Shopping Center with a Long History

Unirea Shopping Center began its journey as a state-owned department store in the 1970s. The company that owns the mall was privatized in 1999, when TNG – The Nova Group became its majority shareholder.

TNG redeveloped the department store in the 2000s into a modern shopping center, attracting well-known retailers and creating a space that is now considered a prime destination for shopping in Bucharest. Since then, the mall underwent several partial renovations, with well over 20 million Euro invested into its modernization so far.

Adapting to the Post Covid Retail Age

Today, Unirea Shopping Center faces a new challenge as it seeks to adapt to changing times. The Covid-19 pandemic, the energy crisis, and increasing demand for sustainable shopping practices have pushed the mall’s shareholders to seek new ways to make the center more accessible and eco-friendly for its customers.

To this end, the mall is currently redesigning its parking lot to accommodate electric cars,
rethinking its retail spaces to make room for local products, eco-friendly furniture
manufacturers, and other retailers who are exploring new rental opportunities.

A Worldwide Search for a New Mall Manager

To achieve its new modern sustainable vision, Unirea Shopping Center is actively looking for a new CEO. The mall is searching for an experienced individual with expertise in transformational shopping center redevelopment, who will work closely with retailers to create a space for a new modern shopping experience.

Unirea’s board of directors expects that the new CEO will bring fresh ideas and innovative solutions to help the mall meet the evolving needs of its customers and stay competitive in an increasingly challenging retail landscape.

Teodora Silivestru, member of the Board of Directors at Unirea Shopping Center says:

We are looking for a manager who has experience in transformational shopping center re-developments. We want a person with a proven track record of re-thinking centrally located, urban retail centers. That person must surely work closely with retailers on this project, enticing them onto this journey that we embark on.

To apply for the new CEO position visit the official job posting on Linkedin:

Looking Towards a Bright Future

Unirea Shopping Center has come a long way since its early days as a state-owned department store. Today, it is a modern, thriving shopping center that continues to adapt and evolve to meet the changing needs of its customers. As it looks to the future, by seeking a new CEO to lead the way in its transformational journey, it is sure to remain a popular destination for shoppers in Bucharest for many years to come.

To learn more about Unirea Shopping Center visit:

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