Twister Group introduces the “Twister Mall Concept” to help shopping centers transform into fun social spaces.
As consumer behavior shifts toward more experience-driven outings, many malls struggle to differentiate themselves and keep foot traffic flowing.
The traditional retail-only model is no longer enough—shoppers now expect more, including entertainment, relaxation, and family-friendly environments that make the visit worthwhile.
Recognizing this challenge, Twister Group created the “Twister Mall Concept,” which offers a comprehensive range of fun zones catering to visitors of all ages.
This innovative concept is designed to meet the evolving needs of shopping centers, helping them transform into engaging destinations.
Twister Mall Concept Offerings:
1. Twister Fun Park
Twister Fun Park is an interactive children’s playground with a daycare service designed for kids aged 1 to 12.
What sets Twister Fun Park apart from other playgrounds is its unique service that allows parents to leave their children under the care of professional animators for up to three hours. This allows parents to shop and dine at their leisure, knowing their children are in a safe, supervised, and engaging environment tailored to their needs. This convenience not only enhances the family-friendly appeal of the mall but also encourages parents to stay longer, increasing dwell time.
Twister Fun Park currently operates six playgrounds across Croatia, attracting over 3% of total mall foot traffic. Annually, these playgrounds see over 550,000 children and 700,000 parents visiting, providing a significant boost to the overall mall experience.
2. Twister Arcade: Cutting-Edge Fun for All Ages
Twister Arcade offers a premium entertainment experience featuring the latest in gaming technology.
With over 20 years of experience managing arcade zones across Europe, Twister provides shopping centers with a vibrant and engaging attraction that appeals to families, teenagers, and adults. All machines are coin-operated, ensuring practical and easy use for visitors. The arcade’s modern games and attractive prizes create lasting memories for all.
Twister Arcade attracts approximately 350,000 to 450,000 visitors annually, with the average time spent per visitor being around one hour.
3. Twister Corner
Twister Corner is designed to bring more entertainment and excitement to the common areas of shopping centers.
This open-concept space caters to younger children and offers a safe, interactive environment during shopping breaks. It is equipped with coin-operated machines, didactic toys, creative play areas, slides, and more.
Over 20 shopping centers across 5 countries have integrated Twister Corner, creating an ideal space where children can play, learn, and unwind while their parents enjoy a well-deserved break.
4. Amusement Platforms
Twister’s Amusement Platforms are strategically placed in mall corridors, offering easy-access entertainment for children.
These open-concept islands feature coin-operated machines designed to provide quick, casual entertainment breaks during shopping trips. By adding these platforms, shopping centers can enhance the visitor experience, offering a unique way to relax and enjoy the environment.
Twister Amusement Platforms are currently integrated into shopping centers across five countries, including Croatia, Bosnia and Herzegovina, Italy, and Germany.
5. Mini Trains
Twister’s Mini Trains are charming, coin-operated attractions designed to captivate young visitors with their themed scenery and exciting rides.
These trains run on tracks, offering a delightful journey that young children will enjoy, making them an ideal addition for shopping centers looking to provide a memorable, family-friendly experience.
Twister Mini Trains have become a popular attraction in shopping centers across Croatia, Bosnia and Herzegovina, Slovenia, Italy, and Germany.
6. Massage Chairs
For visitors seeking a moment of relaxation, Twister’s Massage Chairs provide a perfect retreat.
These token-operated chairs offer comfort and convenience, giving shoppers the opportunity to recharge after a long day of shopping. Designed for both style and function, the massage chairs enhance the shopping center’s atmosphere while providing a much-needed service.
Twister massage chairs have been installed in shopping centers across 10 European countries.
Why Shopping Centers Should Consider Twister?
Twister offers practical, engaging solutions that cater to today’s consumer expectations of experience-driven shopping trips.
By integrating Twister’s attractions, shopping centers can create a more diverse and enjoyable environment, increase foot traffic, and position themselves as destinations for family fun and relaxation.
Shopping centers looking for sustainable ways to increase visitor engagement and loyalty will find Twister to be a comprehensive and reliable partner in transforming their spaces.
For more information visit: twistermallconcept.com
