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Stop Shop Portfolio in Serbia Reaches 100% Occupancy

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Serbian STOP SHOP retail park portfolio reached 100% occupancy! This means IMMOFINANZ has fully leased out all of its 14 retail parks in Serbia.

The Austrian company IMMOFINANZ has just leased the last free units in its Serbian STOP SHOP portfolio, reaching a 100% occupancy rate.

The new and last tenant is DexyCo, which entered STOP SHOP in Borča. IMMOFINANZ, the leading listed commercial real estate investor in Central and Eastern Europe, now has roughly 122.300 m2 of fully leased retail space in 14 locations across Serbia.

This milestone has marked the sixth year of successful operations of IMMOFINANZ in Serbia. The company has opened 14 STOP SHOP retail parks since 2015, aiming to bring global trends to the local population of Čačak, Lazarevac, Niš, Požarevac, Vršac, Valjevo, Sremska Mitrovica, Borča, Smederevo, Subotica, Leskovac, Šabac, Sombor and Zaječar.

An initial investment of 60 million euros amounted to roughly 150 million euros by the time of the latest acquisitions.

“We are very proud that we reached this significant milestone in Serbia with our STOP SHOP brand. This proves one more time that our focus on low rental and operating costs, affordable convenience products, and our active consistent communication with our tenants throughout the pandemic were the recipe for success. Our premises are beloved among tenants and our STOP SHOP retail park concept proved to be a successful and crisis-resilient format”, said Gerald Grüll, Head of Retail at IMMOFINANZ.

Retail Parks Dominating during the Pandemic 

With social distancing measures remaining in place, easily accessible retail parks are becoming increasingly popular shopping destinations.

Since the beginning of the pandemic, they remained a safe place for shopping as they allow visitors to enter the shops directly from the parking areas, keeping the necessary distance measures in place during the shopping experience.

STOP SHOPs also met the need for more affordable products in times of crisis, providing a broad range of products with convincing cost-benefit ratios for price-conscious families. As a result, visitor frequency in these retail parks in Serbia quickly returned to the pre-crisis level.

STOP SHOP Portfolio and Expansion

The STOP SHOP portfolio has almost 100 locations in nine countries with nearly 750,000 sqm of rentable space. Further acquisitions and internal development projects are currently in preparation, with the aim to expand to 140 STOP SHOP locations over the medium term. The focus is on markets in CEE, Southeast Europe, and Austria and selective entry into other West European countries.

STOP SHOP is the IMMOFINANZ brand for retail parks in Central and Eastern Europe. They are local suppliers with a catchment area of 30,000 to 150,000 residents and offer a broad range of products with good value for money.

With efficient transport connections as well as extensive parking, they concentrate on price-conscious “smart shoppers” who value easy accessibility.

IMMOFINANZ‘s STOP SHOP portfolio, including the most recent purchases in Serbia, Croatia, Austria and Czech Republic, covers 99 retail parks in nine countries: Slovakia (16 STOP SHOPs), Slovenia (14), Hungary (14), Austria (13), Serbia (14), Czech Republic (12), Poland (10), Croatia (4), Italy (1) and Romania (1) as of September 2021.


IMMOFINANZ is a commercial real estate group whose activities are focused on the retail and office segments of eight core markets in Europe: Austria, Germany, Poland, Czech Republic, Slovakia, Hungary, Romania, and the Adriatic region.

The core business covers the management and development of properties, whereby the STOP SHOP (retail), VIVO! (retail) and myhive (office) brands represent strong focal points that stand for quality and service.

The real estate portfolio has a value of approx. 5.1 billion euros and covers roughly 210 properties. IMMOFINANZ is listed on the stock exchanges in Vienna (leading ATX index) and Warsaw.

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