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HomeRetail NewsSportina Group Continues to Expand in Serbia

Sportina Group Continues to Expand in Serbia

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Sportina Group, one of the leading fashion retailers in the South East Europe region, has opened recently its fourth store in Belgrade, located at BEO shopping center.

The new multi-brand store stands out from its other stores in the country, as it presents a completely new premium concept.

Sportina Beo Shopping Centar Interior

The assortment consists of the best quality fashion items that Sportina Group has carefully selected for its customers. Across an area of 600 sqm, the Sportina store offers a rich fashion collection, that can satisfy the needs of major fashion hedonists, who are always on the lookout for the most trendy, fresh, and attractive fashion pieces.

Sportina Beo Shopping Center

Its brand assortment consists of world-famous brands, such as Armani Exchange, Antony Morato, Karl Lagerfeld, Hugo, Michael Kors, Fracomina Jeans, Parfois, Superdry, Jack&Jones, Marx, Vero Moda, and many others


Sportina Group is the largest fashion retailer in Central and Southeast Europe, employing over 2,200 people and operating over 350 stores in 10 countries: Slovenia, Serbia, Bosnia and Herzegovina, Macedonia, Croatia, Montenegro, Bulgaria, Romania, Kosovo, and Italy.

The company expands through mono-brand stores, multi-brand Sportina and XYZ stores, as well as outlet units.

Its brand portfolio features over 90 global appreciated brands across every price range

View the full retail portfolio of Sportina Group on their official website.

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