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Sport Vision Wins Two Prestigious Ecommerce Awards

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Sport Vision was named “Best Online Sports Retailer” and “Most Represented Retail Chain Online” at “Hot Spot eCommerce Awards 2021” ceremony.

Hot Spot eCommerce Awards 2021 ceremony took place on the 15th of December in Belgrade and was organized by the eCommerce Association of Serbia.

“In previous years, we tried to give our best in every segment of business, to meet all the needs of consumers in a professional and innovative way – said Smiljana Celic, Head of eCommerce at Sport Vision Serbia.

She added that the awards won are proof that Sport Vision is going in the right direction and that consumers have recognized the efficiency and service that the company provides.


It is no wonder Sport Vision received these two awards, as they are among the first sports retailers in Serbia to introduce on their eCommerce platform Livestream shopping.

The first Sport Vision Livestream was launched this November and was hosted by Jovana Guzijan, sports journalist and TV personality, Milica Emini, a Serbian athlete who has won numerous medals and Aleksa Jovanović, captain of the Adidas Runners Belgrade team. The hosts discussed running and presented running shoes, while viewers could ask questions in the live chat and immediately purchase the shoes online. Take a look at the liverstream event HERE.


Sport Vision is the most famous retailer of sports products in southeast Europe, operating a successful retail network of different store formats in nine countries: Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Croatia, Slovenia, Albania, Bulgaria, and Romania.

The company was established in 1996 in Bijeljina, and is headquartered in Belgrade, Serbia. Today Sport Vision employs over 4.000 workers.

Its brand portfolio features a wide array of renowned international labels, such as Nike, adidas, Reebok, Champion, Umbro, New Balance, North Face and many others.

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