Riva Shopping Center, a retail park development in Velika Plana, has officially opened its doors, significantly enhancing the retail landscape in western Serbia.

Spanning an impressive 6,000 square meters, this modern center is a key investment by the Donić family. It aims to redefine the shopping experience and stimulate the local economy.

Milan Donić, Director of Donić Company, shared his vision for Riva Shopping Center:

“This is one of the most significant investments we have undertaken. Our goal is to provide a new dimension to the retail experience through this modern facility and to become a cornerstone for both the local community and the wider region. This center is not just a shopping space; it will be a place for meetings, entertainment, and socializing.”

By involving a large number of domestic companies in its construction and operations, the project has already significantly impacted the local economy, creating new jobs and enhancing the business environment in Velika Plana.

Focus on Creating a Community Hub

The development of Riva Shopping Center was led by the consultancy company NOVASTON, which ensured that the project was designed to be more than just a retail space.

Marija Urban, Director of Business Planning & Financial Operations Management at Novaston, highlighted their comprehensive involvement:

“Our team was involved in every step, from the feasibility study to tenant selection and the grand opening. Riva Shopping Center is unique and tailored to meet the needs of Velika Plana and its surroundings, offering a modern space for entertainment, gathering, and shopping.”

Novaston emphasized the project aims to serve as a community hub, offering a diverse mix of retail brands, dining venues, and services catering to all generations.

Initial retail offerings include well-known brands such as Sinsay, Planeta Sport, Bravo, and Wurth. Soon, the center will also welcome Onix jewelry store, Walter restaurant, gaming center Galaktika, Donić Trgovina, Maxi, Koton, hair salon CutandGo, and Lilly drogerie, promising a comprehensive shopping and entertainment experience for visitors.

Sanja Svilar, Head of Retail at Novaston, explained the approach to the tenant mix:

“We aimed to satisfy the needs of the local community by bringing in brands not previously available in Velika Plana, including both international and local ones like Bravo, Donić Trgovina, and Onix. We are especially pleased to have fulfilled the residents’ wish for a Maxi supermarket. What sets this retail park apart is the inclusion of a gaming center, hair salon, and soon, a gym, which will truly offer everything a visitor needs in one place.”

Strategic Marketing and Launch

The grand opening was celebrated with performances by renowned artists such as Aco Pejović, Nele Karajlić, and the choir Čarolija with Leontina and Tijana Dapčević, setting a lively tone for the center’s launch.

Novaston meticulously planned the marketing and communication strategy for the center.

Aleksandra Kožul, Communication and Marketing Director, highlighted the uniqueness of the launch event:

“Our team was involved from the very beginning, from creating the name, logo, and visual identity to organizing the spectacular four-day opening event. This is the first time a retail park opening has been celebrated with such an extensive program, including performances by major stars and children’s choirs, as well as creative and educational workshops.”

Key Takeaway

Riva Shopping Center presents a perfect example of how even retail parks are evolving into community centers.

Riva Shopping Center is set to become a central gathering place in Velika Plana, offering more than just shopping.

It represents a strategic move to combine retail, entertainment, and services, creating a vibrant environment that attracts and retains visitors, and ultimately drives further economic growth for the region.

More information about Riva Shopping Center at: rivashoppingcentar.rs