Rihanna, famous pop star and owner of luxury lingerie brand “Savage X Fenty”, is expanding to physical retail by launching five stores in the USA.
The stores will open in Los Angeles, Las Vegas, Houston, Washington, D.C. and Philadelphia, according to a People report.
The first to open will be the Las Vegas store.
“On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets,” Savage X Fenty shared in a statement.
About Savage X Fenty
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram and without posting anything, the brand’s Instagram account @savagexfenty gained 17,000 followers in 24 hours.
The website launched on May 11, 2018 along with a pop-up shop in Brooklyn, New York which was only open the first two days the brand launched. Within a month of launching, the entire debut collection sold out.
Savage X Fenty was named one of Fast Company’s “10 most innovative style companies of 2020” and as of 2021, the brand is valued at $1 billion and has over 4.5 million followers across social media platforms.