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HomeRetail NewsRajićeva Shopping Center Introduces Exclusive HUGO Store

Rajićeva Shopping Center Introduces Exclusive HUGO Store

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Rajićeva Shopping Center continues to solidify its position as a leading fashion destination in Belgrade by introducing the prestigious HUGO brand to its tenant mix.

Unveiling the Urban Elegance of HUGO:

As the streetwear line of the renowned fashion house HUGO BOSS, HUGO embodies a seamless fusion of urban casualness and high elegance, offering a unique style that transcends boundaries and formalities.

With a carefully curated collection that includes crop hoodies, designer t-shirts with striking graphic elements, and contemporary pants and shirts, HUGO provides the perfect platform for individuals seeking to express their individuality.

A Fashion Haven in the Heart of Belgrade:

Nemanja Savčić, Director of Rajićeva Shopping Center

Located “in the heart of the city,” Rajićeva Shopping Center has established itself as the epicenter of urban, contemporary fashion, consistently delivering a diverse and up-to-date selection.

The arrival of HUGO to Rajićeva, through its franchise partner Fashion Company, is a testament to the shopping center’s strong positioning in the market. Nemanja Savčić, the Director of Rajićeva Shopping Center, expressed his pride in having the second HUGO store in Belgrade, further elevating the center’s reputation as a hub for cutting-edge fashion:

The arrival of the HUGO brand in Rajićeva is a recognition of our continuous efforts to bring together the world’s biggest brands in one place. Rajićeva has a mission to always stay one step ahead of the expectations of modern shoppers. Since HUGO is a globally recognized fashion brand that is synonymous with contemporaneity, quality, and style, we are more than pleased to have this store become part of the Rajićeva family,” said Nemanja Savčić, the director of Rajićeva Shopping Center. – Nemanja Savčić.

Welcoming More Prestigious Brands:

In addition to the exclusive HUGO store, Rajićeva Shopping Center proudly welcomed recently another renowned brand to its lineup: Zepter. Known worldwide for its high-quality products aimed at enhancing everyday life, Zepter has become synonymous with health, beauty, and comfort.

Rajićeva’s dedication to providing a diverse and exceptional shopping experience is further exemplified by the upcoming relocation and opening of a luxurious BOMAR store within its premises. BOMAR, a leading company in Serbia’s watch, jewelry, and optics retail sector, will add a touch of sophistication to the center’s already impressive portfolio.

A Must-Place Visit for Fashion Enthusiasts:

Rajićeva Shopping Center

Rajićeva Shopping Center’s strategic collaborations with globally recognized brands solidify its position as a sought-after destination for fashion enthusiasts in Serbia and the wider region. With an unwavering focus on the latest trends and an unrivaled selection, Rajićeva continues to affirm its status as a leading hub for high fashion and the lifestyle scene.

Stay up to date with the latest fashion trends and explore the offerings at Rajićeva Shopping Center by visiting

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