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HomeEventsRajićeva Shopping Center Celebrates 6 Years of Fashion Excellence

Rajićeva Shopping Center Celebrates 6 Years of Fashion Excellence

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Rajićeva Shopping Center in the heart of Belgrade is celebrating its 6-year anniversary with an extravagant celebration blending fashion, culture, and charity.

From September 14th to 17th, Rajićeva Shopping Center will transform into a hub of excitement and festivity, welcoming visitors to partake in a four-day celebration like no other. This grand event invites everyone to immerse themselves in a world of fashion, style, culture, and philanthropy.

Fashion Discounts Galore: Up to 50% off on Premium Brands

The birthday weekend is the perfect time for fashion enthusiasts to indulge in retail therapy. Rajićeva Shopping Center is offering phenomenal discounts on premium brands, with savings that can reach up to an impressive 50%.

This is an opportunity that savvy shoppers won’t want to miss.


This year, as a birthday gift from Rajićeva, visitors will receive a unique fashion present—an interactive application and audio tour called “RAJIĆEVA’S BGD FASHION TOUR.” This tour will provide visitors with a fresh perspective on the heart of Belgrade, from a fashion standpoint.

Starting from September 14th, visitors can download the application from Google Play and the App Store. To embark on their fashion journey through the history of Belgrade, the app needs to be activated at the location of Rajićeva Shopping Center.

Live Fashion Tours: September 24th and October 1st

Fashion history enthusiasts are in for a treat, as live fashion tours will take place on September 24th and October 1st.

These guided tours, starting from Rajićeva Shopping Center at 6:00 PM, will explore the footsteps of the people and events that have shaped Belgrade’s fashion scene.

Best of all, these tours are entirely free.

HUGO by Fashion Company: An Urban Fashion Extravaganza

Adding to the urban flair of the celebrations, Fashion Company in partnership with “HUGO” will host a multidisciplinary all-day event from September 15th to 17th. The event will take place on Rajićeva’s outdoor plaza and will feature mural painting, creative fashion workshops, and exhilarating virtual reality experiences.

The festivities will culminate with a KLUBOSLAVIJA party that will feature DJ MKDSL on Friday, September 15th, starting at 7:00 PM.

A Touch of Humanity: Charity  Art Exhibition

On the 14th of September, Rajićeva hosted a humanitarian book promotion „Drvene lutke“, by Đorđe Mitrović, in collaboration with Foundation Humana Srca. Visitors were able to meet with the author while trying out the best wines from Doja Winery.

Towards the end of September, visitors will also be able to contribute to Rajićeva’s mission to merge social responsibility, fashion, art, and culture, through a charitable art exhibition featuring works by prominent local fashion designers. All proceeds from the sale of these artworks will support individuals with developmental disabilities.

Discover More

Rajićeva Shopping Center

Don’t miss out on the opportunity to visit Rajićeva Shopping Center this and every weekend. Discover why it continues to be a focal point for the latest fashion trends, irresistible art, and a unique contemporary shopping experience.

For more information, visit

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