Primark will finally launch a new website in the UK where it will display its full collections and allow shoppers to check product availability in stores.
Primark is one of the most famous fashion houses in the UK and worlwide, offering an incredibly wide selection of fashion, accessories, beauty cosmetics, and home goods sold at affordable prices. But one of the downfalls of Primark was always the company’s refusal to expand to e-commerce or at least to display full collections on its websites.
This frustrated shoppers for many years but things are now about to change slightly as the retailer has announced that a new website is due to launch in the UK, by the end of March 2022.
How will the online store work?
The new website will allow shoppers to check what products are available in stores. So far, Primark has relayed on showcasing its collections on social media, such as Instagram and Youtube and presenting only a few items on its websites.
Unfortunetly the new UK website will not allow shoppers to order products online for home delivery. The retailer confirmed that they have no plans to completely expand to the ecommerce business, despite the rise of online shopping trends.
Primark expecting sales boost
During the pandemic lockdowns Primark had to temporarily close its stores for months, causing sales to drop from £650 million per a month to £0 due to no online revenue.
The retailer, which is owned by Associated British Foods, said its UK sales were 10% lower in the 16 weeks to 8 January when compared with pre-pandemic levels two years ago, with shopper footfall hit by the rapid rise in Omicron cases.
However, AB Foods said shopper numbers and trading had since improved as Omicron fears ease and added that like-for-like sales were higher when compared with a year earlier, when stores were shut due to lockdown measures
The group said supply chain problems had begun to ease since last autumn, although it is still seeing some delays at ports and with shipments, and is offsetting higher costs by slashing store operating costs and overheads.
Primark has confirmed it will axe 400 shop floor jobs this year as part of an overhaul of its retail management team, with the move aiming to “provide clearer accountability, greater flexibility and more management support on the shop floor”.
John Bason, finance director at the group, said Primark “will not raise prices” despite the surge in costs and will therefore find savings elsewhere in the business.
Sales are expected to be “significantly” higher year-on-year between now and April, with all its stores open.
Read about Primark’s international expansion plans for 2022
Article Source: Bredford Today
