Meet MOBIA at REPEX 2025: The Tech Brand Shopping Centers Need

April 4, 2025

With tech ranking as the top consumer spending category globally, it’s no surprise that shopping centers are searching for tech tenants like Mobia.

In Southeast Europe, MOBIA is leading the tech retail trend—positioning itself as both a franchise opportunity for investors and a strategic tenant for shopping centers.

That is why MOBIA will exhibit atREPEX 2025 – the region’s leading retail and property conference – from April 9th to 10th in Sarajevo, Bosnia and Herzegovina.

Here are the top reasons why retail decision-makers won’t want to miss their stand!

Tech Retail Is Booming

According to the 2024 Consumer Culture Report, electronics are among the top three global spending categories, alongside beauty and wellness.

The sector generates over $340 billion USD annually—and it continues to grow.

Today’s consumers— especially Gen Z and Millennials —aren’t just browsing online. They want to see, touch, and experience the latest gadgets in-store.

Shopping centers that embrace this trend by integrating high-quality tech retailers like MOBIA are seeing a measurable boost in traffic and dwell time.

MOBIA Brings a Stylish Tech Experience

MOBIA brings a fresh, modern twist to tech retail—delivering compact, curated, and stylish spaces that fit seamlessly into malls.

Flexible formats include:
• Store sizes: 15–250 sqm
• Kiosks: 10–30 sqm

Each location offers over 2,000 products from globally loved lifestyle and tech brands such as: Guess, Karl Lagerfeld, BMW, Mercedes-Benz, Adidas, Disney, and more.

Their product selection includes:
• Smartphone & PC Accessories
• Wearables & Fitness Tech
• Smart Home Devices
• Car & Travel Tech
• Music & Entertainment Gadgets

“At MOBIA, we’re reshaping how consumers interact with technology—making it accessible, stylish, and fun to explore,” says Mobia management team.

Mobia Franchise Model is Designed for Success

MOBIA has already established a strong presence with 25+ locations across Croatia and Slovenia—and is now rapidly expanding across the SEE region.

Their franchise model offers:
• Low startup costs & strong ROI potential
• Full operational support & brand training
• Fast setup in kiosks or full retail units
• Access to top global tech & lifestyle brands

Target expansion markets include:
Serbia, Montenegro, Bosnia & Herzegovina, North Macedonia, Albania, and more.

“Our concept works in large malls and neighborhood shopping centers alike. We’re actively seeking franchise partners to join us in bringing MOBIA to new markets,” the team adds.

Why Shopping Centers Want MOBIA

Whether it’s a kiosk or a full store, MOBIA’s presence in a mall brings:

• Youth appeal – especially Gen Z & Millennials
• Higher foot traffic – Tech is always trending
• Modern aesthetic – High-end, attractive store designs
• Frequent visits – thanks to constantly updated inventory