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ADA Mall Introduces Loyalty Program Innovations

Ada Mall Loyalty Program now includes discounts for airline tickets, city bicycle rentals, tickets to pools, and many other services from its external partners.

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ADA MALL  in Belgrade is one of the latest generation shopping centers that from day one offers its visitors a unique experience that is more than just shopping.

“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.,” stated famous football coach Vince Lombardi.

Since May of last year, when Ada Mall launched its loyalty program, it was clear that it too would be completely unconventional and rich in benefits.

Over 40,000 users in one year have used the card in order to get discounts in over 50 stores and collect points that could be converted into special gifts from a fund worth 12 million Serbian dinars.

External Partners

A step further was the inclusion of external partners in the program that offered more value to all those who hold Basic or VIP Ada Mall loyalty cards. The advantages of the program were recognized by external partners such as theater Madlenianum in Zemun, Air Serbia, Derma Care by Medigroup, Markoni Sport, and Sports Center Košutnjak.

Ada Mall management stated:

Our idea was to raise the Loyalty program to a higher level and to provide our loyal consumers and visitors with additional benefits and conveniences with one card. In addition to the rich offer in the center, we started to enter into cooperation with external partners, who are not part of the center’s offer. These partners offer a wide range of services that can complete the entire offer of the program. With this move, Ada Mall shows once again that it listens to the needs of its consumers and is always ready to offer more than just shopping.

Ada Mall loyalty card users can now receive discounts at:


10% or 20% discount on theater production tickets at Serbia’s famous MADLENIANUM Theater in Zemun.


5% discount on plane tickets by AIR SERBIA  that flies to over 60 destinations worldwide.


5% or 10% discount at DERMA CARE by Medi Group. It is the largest private healthcare institution in Serbia that provides the most modern solutions in the fields of dermatology and aesthetic medicine. The discount can be used for the following services – dermatological examinations, mapping of moles, all laser procedures, and interventions to remove skin changes.


5 to 10% discount for bicycle rentals at all locations of MARKONI SPORT.
This bicycle rental service is one of the most developed in Belgrade and provides services to Ada Ciganlija which is the largest recreational park in the city around the Sava River and the Sava Lake, popular for its beaches and sports facilities. Ada Mall is right next to the recreational park and Markoni Sport location.

Sports Center Košutnjak

A free entrance to the pools of Sports Center Košutnjak, which offers five pools, including the largest outdoor swimming pool in the green forest Kosutnjak. The Sports Center is part of the Institute for Sports and Sports Medicine of the Republic of Serbia. The Ada Mall loyalty card allows visitors to get a sixth free-of-charge entrance with five purchased tickets.

More Surprises Await!

ADA MALL management team plans to expand its partnership with other external companies to provide even more discount surprises and gifts through the Ada Mall Loyalty Club.

Loyalty cards are given away to visitors for free at the information desk on the ground floor of ADA MALL at Radnička Street 9 in Belgrade.

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