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HomeRetail NewsVictoria Secret Embraces Change and Inclusivity with a New Collection

Victoria Secret Embraces Change and Inclusivity with a New Collection

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Victoria’s Secret’s launched a new campaign and collection to reflect its new brand vision of supporting and embracing all women.

Victoria’s Secret debuted last month a campaign “Love Cloud” presenting a new collection of bras and panties centered around all-day comfort. A first-of-its-kind campaign for the brand, the collection is modeled by eighteen dynamic women, reinforcing Victoria’s Secret’s commitment to welcoming and celebrating all women. This new collection launch is another milestone in Victoria’s Secret’s new vision, focused on continuing to support women.

“After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness. With this new line, we are launching high quality bras and panties in shapes that fit women’s daily needs, in our ongoing effort to develop products that champion women and support their individual journeys”, says Janie Schaffer, Chief Design Officer for Victoria’s Secret Lingerie.

Love Cloud Collection is a major moment in the brand’s evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating”, says Raúl Martinez, Head Creative Director of Victoria’s Secret.

Love Cloud sets a new standard for sophisticated comfort, featuring a cloud-like pad and soft-to-the-touch fabric. Inspired to feel light as a cloud, this collection consists of smoothing technology to give sleek appearances and fully adjustable straps for all day comfort and flexibility. Launching with six silhouettes – the smooth demi, half-pad plunge, push-up plunge, smooth straight-neck lounge, demi front-close with lace back and sport – and three matching panties, including two styles that are fully adjustable – a first for the brand – the collection starts at $39.50 for bras and $16.50 for panties, and is available in sizes 32A-40DDD: XS-XXL. Love Cloud was built to be an elevated wardrobe essential to help find comfort in any day-to-day lifestyle.

About Victoria Secret

Victoria’s Secret is the world’s largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as award-winning prestige fragrances and body care. With nearly 1,400 retail stores worldwide and a predominately female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.

To learn more about Victoria’s Secret, please visit

SOURCE Victoria’s Secret

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